ANI Pharmaceuticals, Inc.

Marketing

• Develop and execute the promotional strategy for ILUVIEN and PCG in the retina and ophthalmology space.
• Develop and refine the ILUVIEN and PCG positioning & messaging for HCPs, patients, office staff, and other relevant stakeholders.
• Lead the development and execution of compelling, insights-driven tactics in several HCP marketing channels for ILUVIEN and/or PCG to drive belief and behavior change, including
• Personal promotion – visual aids, sales collateral, in-office educational programs
• Peer-to-peer – speaker program content development, speaker program operational planning, speaker bureau recruitment, and other peer-to-peer tactics across non-personal channels
• Conferences – conference booth and collateral development, customer and thought leader engagement, conference surround strategy, and other conference engagement opportunities.
• Lead planning and execution of advisory boards and other HCP and Patient insights gathering initiatives.
• Guide marketing initiatives and tactics through the MLR (medical, legal, regulatory) review process.
• Depending on interest and opportunity, develop and execute tactics across other promotional channels or target audiences (digital/non-personal, payer/access).
• Ensure appropriate analytical plans are developed and executed to measure promotional program effectiveness, efficiency, and ROI.
• Manage marketing agencies and external partners to develop assets, campaigns and execute programs targeted to potential patients.
• Manage brand/channel marketing budget to maintain appropriate levels of spending within overall ophthalmology marketing budget.
• Collaborate with the other commercial team members: Marketing, Sales, Sales Training, Strategic Development & Advocacy, Patient Services and Market Access to ensure alignment and/or harmony of the core brand message platform and initiatives across all stakeholder audiences, including physician, payer, consumer.
• Ensure all promotional activities are compliant with all applicable rules and regulations.

Director, Marketing – Ophthalmology

Account Executive

• Driving demand through clinical selling and education to referring and treating health care providers on Cortrophin Gel.
• Build and execute territory strategy and account specific plans to drive physician and patient identification, market development, and brand awareness in Rheumatology, Nephrology, and/or Neurology; continuously assess sales opportunities within markets and accounts to maintain and grow the business
• Prioritize and manage resources, activities, and time to optimize access to and development of accounts with the most sales potential
• Build individual account plans for key accounts and physicians, including how to approach those customers, and how to maximize sales results
• Build and maintain relationships with physicians by maximizing their time through pre-call planning, leveraging insights to customize a call plan, and conduct post-call analysis to continually refine and enhance their approach.
• Collaboration with members of the Cortrophin brand team, and facilitating appropriate collaboration with other functions, such as MSLs, Market Access team, patient HUB and other internal stakeholders, to help ensure access and that logistics are in place to ensure patients can benefit from Cortrophin Gel
• Partner externally with key accounts and physicians to drive patient identification through market development and physician education; develop a territory strategy to retain customers
• Demonstrate the highest standards of integrity and compliance

Sales Clinical Account Executive, El Paso

• Driving demand through clinical selling and education to referring and treating health care providers on Cortrophin Gel and ILUIVEN.
• Build and execute territory strategy and account-specific plans to drive physician and patient identification, market development, and brand awareness in Ophthalmology and Retina, as well as continuously assess sales opportunities within markets and accounts to maintain and grow the business.
• Prioritize and manage resources, activities, and time to optimize access to and development of accounts with the most sales potential.
• Build individual account plans for key accounts and physicians, including how to approach those customers, and how to maximize sales results.
• Build and maintain relationships with physicians by maximizing their time through pre-call planning, leveraging insights to customize a call plan, and conduct post-call analysis to continually refine and enhance their approach.
• Collaboration with members of Ophthalmology brand team, and facilitating appropriate collaboration with other functions, such as MSLs, Market Access team, patient HUB and other internal stakeholders, to help ensure access and that logistics are in place to ensure patients can benefit from Cortrophin Gel and ILUVIEN.
• Partner externally with key accounts and physicians to drive patient identification through market development and physician education; develop a territory strategy to retain customers.
• Demonstrate the highest standards of integrity and compliance.
• Other duties as assigned.