Anheuser-Busch

Manager

• Builds relationship with Wholesaler Management and Region teams
• Leverages the AOE Program within their assigned territory for High End brands
• Manages High End Elite Club, if applicable, in their assigned territory, and supporting Anheuser Busch mega brands such as Michelob Ultra, Stella Artois, Cutwater Spirits and Budweiser.
• Executes EDGE, IRIS and BEES as key enabler programs for High End brand execution
• Leverages local incentives and local programming initiatives to drive execution
• Identifies market opportunities (sales, distribution, display, POS, pricing, etc.) and presents High End performance with commercial team as well as actionable insights during monthly WPPM
• Effectively coordinates and communicates with commercial team, distributors, and CSO to facilitate the effective development and execution of programs and business initiatives.
• Establishes distribution, display, feature ad, retail promotion, and space management objectives with CSO team that produce the effective presentation of the brands to the consumer at the point of purchase and brought to life through our field sales programs.
• Communicates information to management with recommendations that will contribute to the development of brands, sales growth, and distributor effectiveness.
• Manages specific operating systems and standards, for the management of: Ordering and Inventory Management, Quality Control, Selling and Merchandising Objectives and Standards, Program Execution Guidelines, Pricing and Discount Management, and POS Material utilization.
• Identifies leads, manages prospects, acquires new business and grows points of distribution.
• Owns the execution & sales results of High End field programs in the sales territory and acts on market opportunities.
• Participates in wholesaler trade and S&OP routines to ensure forecasting accuracy and wholesaler POCM orders meet market needs.

Manager, Premium

• Lead reset processes including drawing planograms
• Build positive relationship with the retailer as a trusted Category advisor
• Assist in implementing strategic growth objectives in store-level schematics using shelf technologies such as JDA and ShelfIQ
• Effectively educate internal teammates and external customers on growth opportunities through clear and impactful communications
• Effectively communicate, manage and prioritize workload
• Lead, empower and drive strong engagement with sales and wholesaler partners
• Synthesize learnings in an impactful and visually appealing manner using PowerPoint, Excel and PowerBI
• Analyze data, identify growth opportunities, and effectively communicate actionable insights to retailer using a range of syndicated and non-syndicated data sources
• Lead future industry growth in assigned areas of responsibility

Manager, Category Space – Regions

Sales

• The Sales Lead role at Craft West will be the ultimate brand ambassador for Elysian, Golden Road and Four Peaks brands
• Their primary responsibility is partnering with our wholesaler network and driving volume, revenue, share, display and POS execution goals
• This position involves a considerable amount of time in market visiting wholesalers, planning 90-180 days out, visiting key retailers, ride withs, events and consumer activations
• The position works very closely with Anheuser Busch wholesaler partners and local commercial team.
• Responsible for all Elysian, Golden Road and Four Peaks performance in their wholesaler territory
• Builds partnership with wholesaler management, EAM, Sales Manager, Channel Leads, Team Leads, Sales Reps, SEC to drive key priorities for Craft West Brands
• Leads monthly and annual business planning meetings with wholesaler to align on revenue, volume, distribution, and investment goals
• Weekly participation with wholesaler on forecasting and LOW orders to make sure wholesaler has sufficient inventory to hit goals
• Plans with wholesalers to order POCM during buying windows (6 times per year)
• Inspires wholesalers to close out all chain commitments (Items Not Brought In)
• Participates in the execution through ride withs, events such as samplings, beer dinners, and craft beer educational presentations for wholesalers, customers and consumers
• Coaches wholesaler sale teams through market blitzes, team selling, brand education, trade solutions, training, ride-withs, samplings and whatever it takes to get the job done!
• Uses Power BI, Circana and BIR to identify sales opportunities on route or in key zips.
• Adheres to federal and state alcoholic beverage laws.

Sales Lead

Marketing

• Developing plans and tailored playbooks for all channels against their local properties and events
• Mobilizing brand planning
• Sampling execution
• Event and venue activations across territory
• Ticket management
• Resort / Destination planning and execution (where applicable)
• Works with Experiential Team to inform professional or Tier 1 sponsorships
• Owns local event sponsorship negotiations and territory specific budget that includes rights fees and activation funds
• Ensures mobile asset requests are complete and aligned with brands / events
• Supports Venue CAPEX execution in their market with direction from CSO and visibility for On-Premise team
• Works closely with their top wholesalers where they have properties and activation budgets to ensure clarity of execution against their plans
• Supports the execution of On-Premise plans
• BET Team Captain (where applicable)
• Manage the implementation of brand programming within the off-premise channel to deliver volume and share growth
• Manage the ROI for channel programs
• Communicate results and priorities weekly/monthly
• Coach and mentor Trade Activation Managers and wholesaler sales teams
• Direct channel specific pilots; manage optimization of each channel's key levers
• Cascade annual/trimester channel blueprint (Initiatives and Programs)
• KPI's - Channel volume, share, program execution, distribution

Trade Marketing Manager

• Partner directly with dedicated main house wholesalers, cultivating a strategic relationship at a higher level of the wholesaler organization.
• Using a strategic, forward-thinking mindset, elevate AB’s role & presence with wholesalers in your specific market.
• Support wholesalers while driving commercial ownership and strategic oversight of the annual business plan.
• Build strong business relationships with key wholesalers and internal partners and ensure alignment between company and customer objectives.
• Build strategies to drive Anheuser Busch's commercial priorities to deliver results.
• Partner with Commercial Director, TMM, and other internal teams, along with wholesaler teams on all issues and sales opportunities, including merchandising, marketing, sales, ride withs and any other relevant plans/actions in the market.
• Communicate results, priorities, and programs weekly/monthly with Wholesaler and Commercial Director.
• Manage end-to-end Wholesaler Management and relationships, including Wholesaler planning & performance routine/meetings (innovation, channel, and non-alc), Trimester planning & strategy implementation, and AOE & WEA assessments.
• Oversee and own the Sales, Share and Financial performance of dedicated main house wholesalers.

Manager, Commercial

• Build strong relationship with retailer as trusted Category advisor across all areas of the Beer business
• Develop impactful category analyses and consumer insights using a range of syndicated and non-syndicated data sources
• Synthesize learnings from various sources to create clear and impactful selling stories in a visually appealing manner using PowerPoint
• Optimally educate internal teammates and external customers on growth opportunities through clear and impactful communications
• Partner with Sales team to engage external retailer buying team in defined territories with goal of identifying opportunities to grow the Beer category
• Use space planning software to effectively merchandise the beer department according to category and retailer strategy

Manager, Category – Regions

• Manage and build ABI share, sales, and profitability across our portfolio of brands in multiple national and regional off-premise chain accounts
• Provide total account management including selling in assortment and programming, developing short- and long-term strategies for each retailer, monitoring performance and execution, and communicating with region and wholesaler teams
• Utilize sales tools (IRI, Hero, IDIG, PowerBI, etc.) for information-based selling, programming development, determine resource allocation, and monitor account performance
• Collaborate cross-functionally with multiple aspects of the organization (category management, revenue management, eCommerce, field sales, shopper marketing) to ensure proper development and execution of strategies and to create benchmarks to measure success
• Support and motivate region key account managers with a focus on setting performance expectations and standards, providing direction on account opportunities, and developing wholesaler relationships and focus
• Develop and lead monthly sales performance reviews and annual account planning with cross-functional teams
• Proactively uncover opportunities and learn across the organization for personal and professional development
• Manage accounts within an established budget
• Travel required (up to 60%)

Director, Retail Sales – Large Format

• Manager related duties to include following with wholesalers: weekly tracking vs budget, monthly Wholesaler Performance Reviews, daily/weekly/monthly communication on all Non-Alc related initiatives
• Direct liaison from Non-Alc Corporate team to Region team
• Trains wholesalers on all aspects of Non Alcoholic brands: Route to market, Non-Alc selling to retailers, pricing, Independent sell-in (Free Fills, Customer Market Agreement)
• Recommends and implements Non-Alc sales strategies for improvement based on market research and competitive analyses.
• Creates, presents, and tracks sales incentive programs to wholesalers.
• Shares / creates best practices to drive Non-Alc growth.
• Works with Non-Alc Key Account Managers for weekly follow up on Items Not Brought In Reports and other key gaps for each major chains & programs that are sold in.
• Organizes and executes effective Market Blitz’s w/ Brewery Sales force.
• Manages Regional Non-Alc annual budget, requesting incremental funds when necessary, and completing post-even analysis to determine ROI of various line items.

Manager – Beyond Beer, Non-Alc

Account Executive

• Drive sales in national/regional chains and independent account locations.
• Achieve distribution, display space, and shelf placement objectives in assigned off-premise retail accounts.
• Achieve distribution, shelf visibility, and menu placement objectives in assigned on-premise accounts.
• Increase brand presence in the marketplace by facilitating promotional and tasting events as needed, nights and weekends included.
• Strengthen and expand current business partnerships with accounts.
• Educate and manage the Distributor Sales Teams to ensure they are presenting and executing to Cutwater standards.
• Passionately share the Cutwater story.
• Participate in new product launches, promotions, and events as the face of Cutwater.
• Grow topline sales and share with assigned accounts.
• Build working relationships with assigned account buyers.
• Direct and manage space management priorities of Cutwater and the account.
• Utilize sales tools (KARMA, IRI, etc).
• Foster relationships with wholesaler personnel and maintain active communications with key stakeholders in the field.
• Contribute to the development and management of annual account plan including reviewing SLA’s and account classifications to maximize efforts.
• Facilitate communication of wholesaler’s pricing to chain account.
• Provides feedback to management on strategic opportunities.
• Provides monthly reports to management on account and programming performances.
• Educates and influences corporate decision-makers on product lines.
• Embraces and fulfills the 10 Principles and culture of Cutwater.
• Strong organizational and planning skills and ability to prioritize a varied workload.
• Captivating storytelling skills.
• Ability to follow oral and written instructions.
• Ability and willingness to work flexible hours including nights and weekends.
• Demonstrated ability to build relationships and maintain effective working relationships with distributors, top level account decision makers, and all internal stakeholders.
• Demonstrated knowledge of Microsoft Office programs (Word, Excel, PowerPoint).
• Ability to work independently with little supervision – self-motivated.
• High level of canned cocktail and spirits product knowledge.
• Excellent oral, analytical, written, and group presentation communication skills.
• Thorough knowledge of company products and industry best practices.
• Highly self-motivated and results oriented.
• Ability to establish and maintain effective working relationships with employees, customers, and third-party partners.
• Ability to thrive in a highly competitive and dynamic work environment.
• Exceptional time management skills, with the ability to multi-task.

Manager, Premium

Manager, Category Space – Regions

Sales Lead

Trade Marketing Manager

Manager, Commercial

Manager, Category – Regions

Trade Marketing Manager

Director, Retail Sales – Large Format

Manager – Beyond Beer, Non-Alc

Sales Representative