Anheuser-Busch

Community Manager

Anheuser-Busch

full-time

Posted on:

Location Type: Remote

Location: California • United States

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Salary

💰 $82,400 - $97,850 per year

About the role

  • Be the daily voice of Chillitas across Instagram, TikTok, Threads, and (eventually) X/YouTube.
  • Reply to comments and DMs in Spanish, English, and Spanglish (depending on context).
  • Jump into conversations with wit and warmth—amplifying UGC, duets, stitches, and tags.
  • Develop simple response “plays” (FAQs, fun replies, spicy comebacks, rebate questions, where-to-buy, etc.).
  • Escalate any sensitive or legal/compliance questions to the brand team quickly.
  • Stay plugged into Latino / Mexican-American internet culture (memes, music, sports, novelas, regional slang, food trends).
  • Flag real-time opportunities for the brand (e.g., Bad Bunny moments, fútbol games, chaladas discourse, fruit-cart trends).
  • Monitor competitor brands and relevant categories (RTDs, cheladas, fruit-flavored drinks) and share quick takeaways.
  • Collaborate with the Brand & Creative team to bring our “Spice Up the Chill” / foodie friend positioning to life.
  • Help concept low-lift content you can capture yourself (hands-only pours, rim rituals, fridge restocks, unboxings, UGC-style clips).
  • Draft bilingual or Spanglish captions that feel native to the feed, not like ads.
  • Coordinate with creators/influencers to reshare their content (with approvals) and keep track of what’s performing.
  • Support live coverage from key moments (e.g., tastings, SXSW, Coachella house, watch parties, in-store samplings) when needed.
  • Capture stories/reels/TikToks on-site that showcase the DRIP
  • DIP
  • SIP ritual, flavor reactions, and community moments.
  • Track basic weekly metrics (top comments, saves, shares, DMs, UGC mentions, sentiment highlights).
  • Share a simple “Community Pulse” update: what people are loving, asking for, confused by, or joking about.
  • Use insights to recommend small, fast tweaks to content, posting cadence, and FAQs.

Requirements

  • 2–4 years experience in social media/community management for a consumer brand, agency, or creator.
  • Bilingual (Spanish & English) with strong writing skills in both; comfortable using Spanglish authentically.
  • Deep familiarity with US Latino culture, especially Mexican/Mexican-American food, music, slang, and humor.
  • Strong grasp of Instagram & TikTok (algorithms, features, formats, and best practices).
  • Confident writing short, punchy copy that feels like real people talk—not corporate.
  • Comfortable using basic tools (Canva, CapCut, in-app editing) to create simple stories/reels/TikToks.
  • Able to work some evenings/weekends for live moments or event coverage.
  • Must be 21+ and eligible to work in the US (alcohol category requirement).
Benefits
  • Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
  • Life Insurance and Disability Income Protection
  • Generous Parental Leave and FMLA policies
  • 401(k) Retirement Savings options with a company matching contribution
  • Chance to work in a fast-paced environment among a company of owners
  • Free Beer!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media managementcommunity managementbilingual writingcontent creationcopywritingmetric trackingevent coveragealgorithm understandingediting skills
Soft Skills
communicationcreativitycultural awarenesscollaborationadaptabilitywitwarmthinsightfulnesshumor