Salary
💰 $50,000 - $65,000 per year
About the role
- Own monthly keyword research for assigned categories focused on increasing organic traffic goals
- Own the creation of content briefs to ensure deadlines are met and production goals stay on track
- Understand performance for assigned categories and understand rankings, traffic, and revenue outcomes
- Manage & update category reporting dashboards for reporting on business performance
- Ideate and manage new content outline research, providing feedback and ensuring all stakeholder input is implemented
- Implement GEO best practices, optimizing copy, structure, and metadata for AI-driven search visibility
- Incorporate generative AI tools into content research workstreams, leveraging platforms like OpenAI to improve efficiency
- Review article performance and proactively suggest improvements with the help of writers and editors
- Perform relevant SEO and GEO workflows and deliverables as it relates to content: on-page optimization (titles, H1s, URLs, etc), merges and redirects, content mapping (links, CTAs, additional content modules), AI-specific prompt testing and refinement for better inclusion in answer engines
- Map content within categories to ensure solid internal linking and relevant content modules
- Work closely with Content Editors and writers (freelance and in-house) to ensure content satisfies user intent by being insightful, useful, relevant, engaging, and ultimately more helpful than any other content online
Requirements
- Extremely organized and detail-oriented
- Efficient and productive
- Passionate and curious about search and content
- Results-driven
- Innovative and focused on improving content
- Teamwork and positive attitude
- 1-2 years of experience with SEO, creating and/or editing content for the web
- SEO knowledge and experience required, GEO experience a plus
- Demonstrates a track record of improving content for the web and a passion for researching and creating content
- Experience with industry tools and analytics required: Adobe, Google Search Console, Google Data Studio/Looker, Google Keyword Planner, SEMRush, Ahrefs
- Google Sheets experience, including usage of vlookups, pivot tables, and other data manipulation tools
- Marketing, Business, Communication or a related degree preferred, but equivalent experience will be seriously considered
- Quantitative and pragmatic qualities are a plus
- UX or UI for search experience and best practice knowledge is a plus
- Familiarity with project management tools such as Monday.com