Anagram

Head of Marketing

Anagram

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

Tech Stack

SQL

About the role

  • Own the full marketing plan and hit pipeline + revenue targets
  • Build and run SMB demand gen: paid search/social, outbound support, webinars, email, lifecycle, mail
  • Improve conversion across the funnel (visit → lead → SQL → closed-won)
  • Own positioning + messaging and keep it tight, clear, and usable by Sales Ship content that drives deals: landing pages, case studies, sales enablement, product pages
  • Run experiments fast, keep what works, kill what doesn't
  • Manage budget and report results weekly (pipeline, CAC, payback, conversion rates)
  • Partner with Sales + Product daily to align on ICP, offers, and feedback from the field
  • Hire and lead a small team over time (or work hands-on until you do)

Requirements

  • 7-12 years in SMB SaaS marketing
  • Proven track record generating pipeline and revenue (not just "brand" work)
  • Strong performance marketing skills (paid + landing pages + CRO)
  • Strong lifecycle marketing skills (email, nurture, onboarding, retention)
  • Clear writer and editor. Can turn messy ideas into simple, sharp messaging.
  • Comfortable with numbers and attribution. You can explain results without hand-waving.
  • Bias for action: you execute fast and don't wait to be told what to do
  • You've worked in a high-growth startup and can handle messy, changing priorities
Benefits
  • Industry-leading compensation, including salary and equity ownership
  • MacBook, monitor, and all the technologies you need to succeed
  • Full Medical & Dental Insurance
  • Unlimited PTO
  • 401k
  • Remote first company
  • Fast-paced startup environment
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationperformance marketingconversion rate optimizationlifecycle marketingemail marketingonboardingretentionpipeline generationrevenue generationcontent creation
Soft Skills
clear writingeditinganalytical skillsbias for actionteam leadershipadaptabilitycommunicationexecutionproblem-solvingcollaboration