Ana Luisa

Sales

• Build and manage a robust pipeline of prospective accounts across national, regional, and specialty retailers.
• Identify, prospect, and secure new wholesale partnerships aligned with Ana Luisa's brand strategy.
• Lead the full sales cycle, including outreach, discovery, presentations, negotiations, and contract execution.
• Develop customized assortment recommendations that meet both customer needs and company objectives.
• Establish strong relationships with key decision-makers and serve as the primary point of contact throughout the onboarding process.
• Research and evaluate new wholesale opportunities, including specialty retail, international markets, corporate gifting, travel retail, and other strategic channels.
• Develop launch plans for new distribution channels and collaborate with cross-functional teams to support successful market entry.
• Assess channel performance and provide recommendations for expansion, refinement, or discontinuation based on business results and strategic fit.
• Partner with internal teams to ensure a seamless onboarding experience for new wholesale partners.
• Maintain accurate customer records, opportunity tracking, and sales forecasts within the CRM system.
• Represent Ana Luisa at industry trade shows, buyer meetings, and networking events.

Sales Manager

Full-stack Engineer

• Develop and maintain APIs using ExpressJS and other backend frameworks, ensuring high availability and performance.
• Design and implement pixel-perfect features for our e-commerce platform, optimizing user experience and accessibility.
• Create and maintain technical documentation to ensure clarity and continuity across teams.
• Implement and oversee API monitoring and alerting systems to detect and resolve issues proactively.
• Develop and optimize Shopify applications, functions, and themes using Liquid, GraphQL, and webhooks.
• Work with GraphQL and MongoDB to efficiently manage and retrieve structured data.
• Implement Test-Driven Development (TDD) practices to ensure software quality and reliability.
• Manage CI/CD pipelines using GitHub Actions to automate testing and deployments.
• Debug and optimize code for scalability, performance, and security.

Sales Manager

Software Engineer I, Full Stack Dev