Amwell

Senior Product Marketing Manager

Amwell

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $136,170 - $166,430 per year

Job Level

Senior

About the role

  • Develop and refine platform positioning that differentiates solutions in the payer market
  • Define go-to-market strategy including target segments, launch sequencing, and success metrics
  • Coordinate cross-functional launch activities across Product, Sales, Marketing, and Customer Success
  • Lead execution of go-to-market initiatives for new products, capabilities, and market expansions within the payer segment
  • Develop thought leadership for payer market trends
  • Partner with Product and Commercial leadership on pricing and packaging strategy to support scalable commercialization.
  • Develop launch messaging, sales tools, and enablement materials aligned with established positioning
  • Partner with Sales and proposal teams to support RFP responses with differentiated messaging and positioning
  • Develop executive-ready materials for strategic opportunities and client presentations
  • Maintain reusable messaging frameworks that accelerate RFP response development
  • Develop payer-facing sales materials and supporting resources that help health plan clients communicate program value to their employer group customers
  • Incorporate field feedback to continuously improve sales tools and messaging
  • Track and analyze launch and enablement performance to continuously improve commercialization outcomes.
  • Translate complex product and clinical capabilities into clear, outcome-driven messaging
  • Maintain and evolve competitive battlecards and positioning guidance
  • Monitor payer and digital health market trends and synthesize insights that inform messaging and field enablement
  • Partner with Product teams to understand roadmap priorities and upcoming launches
  • Collaborate with Performance Marketing to ensure campaign messaging aligns with payer positioning
  • Work with Customer Success and clinical teams to develop proof points and outcomes-driven narratives
  • Coordinate with Sales Enablement to support internal training and field readiness

Requirements

  • 8+ years of product marketing or related B2B marketing experience
  • Deep fluency in healthcare IT, digital health, or payer markets
  • Demonstrated experience supporting enterprise sales organizations and complex deal cycles
  • Proven ability to translate technical capabilities into clear buyer value
  • Experience developing sales enablement and go-to-market materials for multi-stakeholder buying environments
  • Strong cross-functional leadership and project management skills
  • Excellent written and verbal communication skills
Benefits
  • Flexible Personal Time Off (Vacation time)
  • 401K match
  • Competitive healthcare, dental and vision insurance plans
  • Paid Parental Leave (Maternity and Paternity leave)
  • Employee Stock Purchase Program
  • Free access to Amwell’s Telehealth Services, SilverCloud and The Clinic by Cleveland Clinic’s second opinion program
  • Free Subscription to the Calm App
  • Tuition Assistance Program
  • Pet Insurance
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketinggo-to-market strategysales enablementmarket analysismessaging developmentRFP response developmentcompetitive analysisperformance trackingcommercializationpricing strategy
Soft Skills
cross-functional leadershipproject managementcommunicationcollaborationthought leadershipanalytical skillsadaptabilitystrategic thinkingproblem-solvingfeedback incorporation