Writing push notifications that surprise, encourage, and nudge users to explore more. Shaping onboarding flows and in-app pages that help women feel confident from their very first session. Refining UI texts to be clear, supportive, and culturally appropriate. Creating emails and social posts that extend the app’s voice beyond the product. Constantly testing, learning, and improving texts to maximize engagement and retention.
Requirements
Proven successful experience in writing product texts (pushes, in-app flows, onboarding, mailing lists, posts). Knowledge of key product terminology: onboarding, retention, engagement flows, nudges . Experience writing for mobile applications . Familiarity with health tech or family tech projects is a strong plus. Native Portuguese (Brazil). Upper-intermediate English (to collaborate with the team and share best practices).