Director, Cross-Channel Engagement
Amgen
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $214,781 - $248,300 per year
Job Level
About the role
- Join Amgen's mission of serving patients by shaping how content is planned, produced, and activated across channels
- Drive more consistent, efficient, and impactful content delivery while contributing to new processes, tools, and ways of working
- Work cross-functionally with Brand Marketers, Content Production teams, Media and Channel Operations teams, and Commercial Data & Analytics partners to deliver coordinated, effective and efficient content activation
- Drive operational excellence and process improvements across the content production and deployment workflow
- Lead weekly pod interactions across GCC channel operations teams to uncover insights for optimization
- Educate and drive usage of new self-service tools and centralized capabilities
- Share channel-specific best practices and toolkits to enable Brand team execution at scale
- Support development and implementation of cross-channel pilots or test-and-learns
- Monitor and keep pace with the latest industry content innovations and recommended practices
- Partner with Commercial Data & Analytics to deliver performance tracking and operational dashboards.
- Act as a key liaison to enterprise platform owners to ensure system alignment and content flow.
Requirements
- Doctorate degree and 4 years of marketing, content strategy, or engagement operations experience OR Master’s degree and 7 years of marketing, content strategy, or engagement operations experience OR Bachelor’s degree and 9 years of marketing, content strategy, or engagement operations experience
- 10+ years of experience in content operations, digital marketing, brand execution, or cross-channel engagement
- Deep understanding of content deployment ecosystems including CRM platforms, DAMs, tagging and trafficking workflows
- Strong project and collaborator management skills with a record of successful cross-functional collaboration
- Experience developing and optimizing executional playbooks, templates, and SOPs
- Familiarity with content effectiveness and performance KPIs, including reuse, time-to-market, and audience engagement
- Proven ability to translate strategy into action through detailed implementation plans
- Strong analytical and organizational skills, with the ability to track executional performance and recommend improvements
- Exceptional communication skills—both written and verbal—to influence across levels
- Experience working with agencies, operations teams, and brand teams in matrixed environments
- Comfortable navigating ambiguity and leading change in evolving marketing environments
- Familiarity with life sciences or regulated industries strongly preferred.
Benefits
- A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions
- group medical, dental and vision coverage
- life and disability insurance
- flexible spending accounts
- A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
- Stock-based long-term incentives
- Award-winning time-off plans
- Flexible work models where possible.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
content strategycontent operationsdigital marketingcross-channel engagementproject managementcollaborator managementexecutional playbooksperformance KPIsanalytical skillsorganizational skills
Soft skills
communication skillsinfluencing skillscross-functional collaborationability to navigate ambiguityleadership in change management