American Wire Group

Director – Utility Sales

American Wire Group

full-time

Posted on:

Location Type: Remote

Location: New YorkUnited States

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About the role

  • Develop and execute a U.S. Utility market entry and sales strategy for AWG’s T&D product portfolio.
  • Identify key utilities, EPCs, and infrastructure developers to target for direct engagement.
  • Map decision makers, engineering firms, and project influencers for specification and bid participation.
  • Build relationships with Utility engineering consultants, OEMs.
  • Pursue direct sales opportunities for T&D solutions across investor-owned, municipal, and cooperative utilities.
  • Identify upcoming through platforms similar to IIR in collaboration with Marketing Team.
  • Drive AWG’s value proposition around bundled solutions (poles + hardware + transformers + accessories).
  • Evaluate and selectively onboard non-conflicting manufacturer reps where strategic.
  • Cultivate relationships with key Utility EPC firms.
  • Collaborate with AWG’s utility wire & cable teams to cross-sell and align account strategy.
  • Represent AWG at trade shows, conferences, and customer visits to increase market presence.
  • Work closely engineering to align customer requirements with manufacturing capabilities.
  • Provide market intelligence and competitive analysis to leadership.
  • Develop U.S. T&D market mapping — top target utilities, EPCs, and engineering firms; assess current coverage and channel conflicts.
  • Build and present a detailed go-to-market plan including regional strategy, target accounts, and engagement calendar.
  • Generate first qualified project pipeline ($5M+) with active pursuits, RFPs, and specification inclusion opportunities.

Requirements

  • 10+ years of experience in utility infrastructure, transmission & distribution, or power equipment sales.
  • Proven track record in developing new markets or business units.
  • Established relationships with U.S. utilities, EPCs, and engineering firms.
  • Deep understanding of project-based sales cycles, RFQs, and specification processes.
  • Entrepreneurial mindset: self-starter, strategic thinker, and builder.
  • Excellent communication and executive presence with ability to represent AWG at high levels.
Benefits
  • AWG provides competitive salaries and hourly compensation.
  • AWG offers eligible employees a full menu of benefits, including 401(k) (matched), health, dental, vision, life insurance, pre- and post-tax savings options, and paid time off.
  • AWG rewards performance with quarterly bonuses and supports productivity with reimbursements for Wi-Fi, cell phone usage, and other approved business expenses.
  • While working, the AWG team enjoys a safe, secure workspace that focuses on achieving maximum productivity.
  • The company rewards those who show diligence and initiative about completing their tasks and welcomes innovative solutions and suggestions from the team.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
market entry strategysales strategyproject pipeline generationcompetitive analysisgo-to-market planbid participationspecification processesRFQsT&D solutionsutility infrastructure
Soft Skills
entrepreneurial mindsetstrategic thinkerself-starterexcellent communicationexecutive presencerelationship buildingcollaborationcustomer engagementmarket intelligencepresentation skills