American Wire Group

Content Marketing Manager

• Write compelling, audience-focused content for websites, social media, blogs, email campaigns, and other marketing platforms.
• Collaborate with marketing, engineering and product teams to ensure brand messaging is consistent and impactful.
• Conduct research to understand target audiences, trends, and competitive positioning.
• Maintain and evolve the editorial calendar aligned with strategic initiatives and campaign timelines.
• Design digital and print collateral including social graphics, infographics, brochures, advertisements, and trade show materials.
• Create brand-consistent visuals that reflect identity standards and campaign goals.
• Create optimized content for SEO, paid media, and social platforms.
• Support pre- and post-event marketing efforts, including promotions, email campaigns, and lead follow-up.

Content & Engagement Manager