American Wire Group

Sales

• Develop and execute a U.S. Utility market entry and sales strategy for AWG’s T&D product portfolio.
• Identify key utilities, EPCs, and infrastructure developers to target for direct engagement.
• Map decision makers, engineering firms, and project influencers for specification and bid participation.
• Build relationships with Utility engineering consultants, OEMs.
• Pursue direct sales opportunities for T&D solutions across investor-owned, municipal, and cooperative utilities.
• Identify upcoming through platforms similar to IIR in collaboration with Marketing Team.
• Drive AWG’s value proposition around bundled solutions (poles + hardware + transformers + accessories).
• Evaluate and selectively onboard non-conflicting manufacturer reps where strategic.
• Cultivate relationships with key Utility EPC firms.
• Collaborate with AWG’s utility wire & cable teams to cross-sell and align account strategy.
• Represent AWG at trade shows, conferences, and customer visits to increase market presence.
• Work closely engineering to align customer requirements with manufacturing capabilities.
• Provide market intelligence and competitive analysis to leadership.
• Develop U.S. T&D market mapping — top target utilities, EPCs, and engineering firms; assess current coverage and channel conflicts.
• Build and present a detailed go-to-market plan including regional strategy, target accounts, and engagement calendar.
• Generate first qualified project pipeline ($5M+) with active pursuits, RFPs, and specification inclusion opportunities.

Director – Utility Sales