Write and execute email and SMS marketing campaigns for existing and new veterinary candidates to increase interest in working with AVG
Develop targeted campaigns that nurture relationships across the veterinarian talent pipeline to include veterinarians, support staff and/or practice managers.
Track and improve key KPIs including email and SMS volume, open rates, response rates, and candidate interest to increase hiring volume
Design and maintain a visually engaging careers website
Create on brand recruitment materials across digital and print channels
Lead conference and career fair marketing, including swag and material design, social media pre-launch, live event coverage, and post event follow up to amplify employer brand visibility
Develop and manage social media content across LinkedIn, Facebook, Instagram, and Google
Execute social media strategy to drive awareness, engagement, and employer brand visibility
Drive initiatives that increase online review volume and improve star ratings across candidate facing platforms
Use Canva and Adobe tools to produce high quality visual assets
Track performance and optimize digital, social, and reputation initiatives based on result
Strengthen relationships with veterinary schools and academic partners in target markets
Coordinate with hospitals to ensure smooth extern scheduling and onsite experience
Improve extern first impressions to support early engagement and long-term pipeline development
Track extern candidates, evaluate program effectiveness, and drive process improvements with the goal of hiring DVMs upon completion of training

Requirements

Bachelor's degree in Marketing, Communications, Human Resources, or a related field.
Proven experience in talent branding, recruitment marketing, or employer branding.
Exceptional writing and communication skills, with a keen eye for detail.
Strong design skills, with proficiency in Canva and the Adobe Creative Cloud suite.
Solid understanding of social media platforms and best practices.
Ability to work independently and as part of a team.
Strong organizational and project management skills.
A passion for animal welfare and the veterinary field is a plus.

Benefits

Comprehensive healthcare: health, dental, & vision insurance
Paid time off
401k plan options
Generous veterinary care discounts
Performance bonuses

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

email marketingSMS marketingKPI trackingsocial media strategydigital marketingrecruitment marketingtalent brandingproject managementvisual designcontent creation

Soft Skills

communicationwritingorganizational skillsattention to detailteamworkindependencerelationship buildingcreativityproblem solvingpassion for animal welfare

Certifications

Bachelor's degree in MarketingBachelor's degree in CommunicationsBachelor's degree in Human Resources