Regional Communications Manager
American Red Cross
full-time
Posted on:
Location Type: Hybrid
Location: Sioux Falls • Minnesota • North Dakota • United States
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Salary
💰 $56,664 - $62,960 per year
About the role
- The Regional Communications Manager plays a key role in connecting people to the American Red Cross mission and services across the region.
- Help advance regional priorities, increase public understanding and engagement, and ensure communities know how to access Red Cross support when it matters most.
- Provide communications and marketing support while also supporting, developing and guiding volunteers.
- Support regional, divisional, and potentially national disaster public affairs activities.
- Contribute to crisis communications planning, messaging, and execution during emergencies.
- Implement a regional social media engagement strategy aligned with enterprise-wide strategy and regional priorities.
- Support integrated marketing and program campaigns across all Lines of Service and functional support departments.
- Support development and execution of strategic and change-management communications.
- Support the Regional Communications Director in building, engaging, training and supervising a regional communications and disaster public affairs volunteer team.
Requirements
- Bachelor’s degree in communications, Journalism, Public Relations, Marketing, Public Affairs, or related field, OR equivalent combination of education and relevant professional experience.
- Minimum three to five years of related professional experience, or an equivalent combination of education and experience, in communications, journalism, public relations, marketing, or public affairs.
- Willingness to serve as a media spokesperson required; prior spokesperson or crisis communications experience preferred.
- Exceptional oral and written communication skills, including demonstrated proficiency in AP Style.
- Strong writing and storytelling abilities, with the capacity to craft clear, compelling narratives that reflect Red Cross values and resonate across media, digital platforms, and community audiences.
- High fluency in social media, with experience tailoring content by platform, audience, and context.
- High emotional intelligence, with the ability to communicate with empathy, build trust, and navigate sensitive or high stress situations.
- Strong judgment and flexibility when priorities shift or information is incomplete.
- Excellent organizational, planning, and follow-through skills.
- Demonstrated experience with Microsoft Office Suite, media monitoring tools, social media management platforms, website content management systems, and other marketing tools.
- Strong teamwork and collaboration skills, with the ability to work independently while partnering effectively across teams and with volunteers.
- Travel may be required approximately 10 –25%, depending on regional needs.
Benefits
- Medical, Dental Vision plans
- Health Spending Accounts & Flexible Spending Accounts
- PTO : Starting 15 days a year; based on type of job and tenure
- Holidays : 11 paid holidays comprised of six core holidays and five floating holidays
- 401K with up to 6% match
- Paid Family Leave
- Employee Assistance
- Disability and Insurance: Short + Long Term
- Service Awards and recognition
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
communicationsjournalismpublic relationsmarketingpublic affairscrisis communicationssocial media engagementstrategic communicationschange managementstorytelling
Soft Skills
oral communicationwritten communicationempathytrust buildingjudgmentflexibilityorganizational skillsplanningteamworkcollaboration