American Public Education, Inc. (APEI)

AVP, Social Media

American Public Education, Inc. (APEI)

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • Own and evolve the enterprise organic social and social communities strategy
  • Provide executive leadership for all brand social channels and communities
  • Lead, mentor, and develop a multi-brand social communities team
  • Establish and communicate strategic objectives and success frameworks for organic social
  • Partner closely with Paid Media, Creative, Content, Enrollment, Faculty, and Institutional Leadership
  • Serve as the executive authority on brand voice and community engagement
  • Drive continuous innovation through testing, learning, and optimization
  • Oversee social listening, sentiment analysis, and reputation management efforts
  • Translate performance data, audience insights, and cultural trends into actionable recommendations

Requirements

  • 8–10+ years of progressive marketing experience
  • Proven executive-level leadership experience
  • Strong strategic and analytical mindset
  • Exceptional cross-functional collaboration skills
  • Outstanding verbal and written communication skills
  • Deep understanding of organic social metrics and community management best practices
  • Ability to identify and synthesize trends across data, culture, and audience behavior
  • Bachelor's degree preferred
Benefits
  • Equal opportunity employer
  • Commitment to ethical leadership
  • Commitment to inclusion and collaboration
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media strategycommunity managementsentiment analysisdata analysisperformance metricsreputation managementorganic social metricstesting and optimizationaudience insightscultural trends
Soft Skills
executive leadershipstrategic mindsetanalytical skillscross-functional collaborationverbal communicationwritten communicationmentoringteam developmentinnovationengagement
Certifications
Bachelor's degree