AVP, Social Media
American Public Education, Inc. (APEI)
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Own and evolve the enterprise organic social and social communities strategy
- Provide executive leadership for all brand social channels and communities
- Lead, mentor, and develop a multi-brand social communities team
- Establish and communicate strategic objectives and success frameworks for organic social
- Partner closely with Paid Media, Creative, Content, Enrollment, Faculty, and Institutional Leadership
- Serve as the executive authority on brand voice and community engagement
- Drive continuous innovation through testing, learning, and optimization
- Oversee social listening, sentiment analysis, and reputation management efforts
- Translate performance data, audience insights, and cultural trends into actionable recommendations
Requirements
- 8–10+ years of progressive marketing experience
- Proven executive-level leadership experience
- Strong strategic and analytical mindset
- Exceptional cross-functional collaboration skills
- Outstanding verbal and written communication skills
- Deep understanding of organic social metrics and community management best practices
- Ability to identify and synthesize trends across data, culture, and audience behavior
- Bachelor's degree preferred
Benefits
- Equal opportunity employer
- Commitment to ethical leadership
- Commitment to inclusion and collaboration
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
social media strategycommunity managementsentiment analysisdata analysisperformance metricsreputation managementorganic social metricstesting and optimizationaudience insightscultural trends
Soft skills
executive leadershipstrategic mindsetanalytical skillscross-functional collaborationverbal communicationwritten communicationmentoringteam developmentinnovationengagement
Certifications
Bachelor's degree