American Marketing Association

Community Manager

• Conduct outreach to at least 100 marketing clubs (via Instagram and email) to promote conversion to AMA Collegiate Chapters
• Build and maintain a prospect list of schools with existing marketing organizations
• Track outreach, responses, and conversions in a shared report
• Support the planning and execution of the inaugural Chapter Leaders Bootcamp
• Set up registration forms, Zoom links, post-event surveys, and attendance tracking
• Assist with speaker coordination and event logistics
• Recruit both professionals and students through targeted direct outreach
• Develop and manage outreach lists and track applications generated from recruitment efforts
• Identify and compile a vetted list of potential speakers for AMA Career Week and ICC
• Create and maintain a speaker prospect database
• Build a comprehensive list of all marketing competitions and participating schools
• Cross-reference competition participation with AMA collegiate community data to identify growth opportunities
• Review, edit, and improve collegiate mentor guides
• Support content updates for mentorship program materials
• Draft and develop a comprehensive Chapter Leader Handbook for student leaders
• Organize content, standardize formatting, and prepare for publication
• Audit chapter health reports to identify at-risk chapters
• Produce a summary report with insights and recommended follow-up actions
• Create reusable image templates for Chapter Leader Forums and collegiate communications
• Participate in Collegiate Team meetings, Department meetings, and AMA Town Halls

Collegiate Community Intern

Events

• Lead the strategy, design, and programming of AMA’s professional community events, including the Symposium for the Marketing of Higher Education, Executive Marketer Summit, and expanding to future flagship gatherings.
• Translate AMA’s strategic goals and audience insights into event concepts, content frameworks, and experiences that drive measurable impact.
• Design gatherings—from intimate sessions to large-scale convenings—that foster authentic connection, community learning, and shared purpose.
• Serve as the program lead, guiding cross-functional teams to deliver seamless, high-quality experiences that balance creativity, strategy, and operational excellence.
• Ensure every event upholds AMA’s standards of inclusion, accessibility, and fiscal responsibility.
• Measure impact through key performance indicators, translate insights into actionable improvements, and contribute to the evolution of AMA’s event portfolio through innovation and new formats.
• Develop and curate event programming that reflects emerging marketing trends, thought leadership, and community priorities.
• Continuously evolve programming based on audience feedback, performance data, and changing community needs.
• Identify and manage diverse speakers, facilitators, and contributors to ensure content quality, relevance, and inclusion.
• Lead volunteer planning committees to co-create content and engagement strategies that align with event goals and audience needs.
• Design cohesive agendas and session experiences that maximize learning, participation, and connection.
• Partner with Marketing to develop storytelling and promotional strategies that elevate event visibility and engagement.
• Facilitate advisory groups and planning committees, creating purposeful collaboration that advances AMA’s mission and reinforces the value of belonging.
• Extend engagement beyond live events through digital activations, community discussions, and follow-up experiences that sustain connection.
• Embed diversity, equity, inclusion, and accessibility principles into every stage of planning and execution, ensuring AMA events reflect and serve the diversity of the marketing community.

Collegiate Community Intern

Community Events and Engagement Manager