American Marketing Association

Content Marketing Manager

• Acting as production lead on various virtual events.
• Building the virtual event platform (we use Cvent and Zoom!) from start to finish and coordinating with project leads on timelines, content, and other deliverables for virtual events.
• Conducting rehearsals with speakers and reviewing the conference platform and logistics in advance of the live virtual event. Making recommendations on presentation flow and format best practices.
• Preparing unique registration pages and attendee experience pages within the virtual event platform (Cvent) based on deliverables provided by internal and external stakeholders.
• Collaborating with sponsor partners to create interactive virtual conference exhibit booths.
• Cultivating relationships with our sponsor partners and speakers for long-term success.
• Writing event scripting and flow for distribution to key AMA stakeholders, speakers, and support staff, and aligning with other teams to identify key talking points to include in event scripting.
• Training volunteers and walking them through the event platform as needed to assist with event execution.
• Executing various AMA online programs and virtual events as assigned in a timely, professional, and effective manner and following up as needed with internal and external stakeholders to adhere to project deadlines.
• Setting up and moderating live training series, webinars, and virtual conferences, as well as monitoring the attendee experience on event day and interacting with attendees via chat and Q&A or the help desk.
• Troubleshooting any issues speakers or attendees have within the virtual event platform.
• Collaborating with other teams to ensure a smooth event experience for attendees, speakers, and sponsors.
• Creating metric reports for events and providing them to key stakeholders after each event, as needed, and completing other special projects and duties as assigned.
• Focusing on continuous improvement of our events through data-driven insights.
• Identifying new and interesting ways to utilize the event platform to add value to sponsor packages and speaker and attendee experiences.
• Identifying new and interesting ways to promote attendee engagement at virtual events.
• Uploading of asynchronous content to AMA’s learning management system (LMS)
• Working with external vendor partners.

Part Time Assistant Manager, Content Production

Marketing

• Owns marketing and communications for assigned AMA products, including events, community programs, and the AMA Foundation.
• Plan, develop, and execute integrated campaigns across email, web, social, and paid media channels in partnership with the internal growth marketing team and external media agency.
• Guide cross-functional teams toward alignment on marketing strategy, messaging, tactics, and timelines.
• Write compelling marketing copy for emails, web pages, direct mail, and on-site event materials that resonate with target audiences.
• For events, lead the development and execution of onsite brand touchpoints, including signage, push notifications, and other brand engagement opportunities.
• Analyze performance and report on key metrics to measure effectively and inform future marketing efforts.
• Uses customer research and data to inform and refine marketing strategies.
• Liaison to external partners such as printers, freelance designers, and agencies to provide direction and feedback.