American Marketing Association

Events

• Lead the strategy, design, and programming of AMA’s professional community events, including the Symposium for the Marketing of Higher Education, Executive Marketer Summit, and expanding to future flagship gatherings.
• Translate AMA’s strategic goals and audience insights into event concepts, content frameworks, and experiences that drive measurable impact.
• Design gatherings—from intimate sessions to large-scale convenings—that foster authentic connection, community learning, and shared purpose.
• Serve as the program lead, guiding cross-functional teams to deliver seamless, high-quality experiences that balance creativity, strategy, and operational excellence.
• Ensure every event upholds AMA’s standards of inclusion, accessibility, and fiscal responsibility.
• Measure impact through key performance indicators, translate insights into actionable improvements, and contribute to the evolution of AMA’s event portfolio through innovation and new formats.
• Develop and curate event programming that reflects emerging marketing trends, thought leadership, and community priorities.
• Continuously evolve programming based on audience feedback, performance data, and changing community needs.
• Identify and manage diverse speakers, facilitators, and contributors to ensure content quality, relevance, and inclusion.
• Lead volunteer planning committees to co-create content and engagement strategies that align with event goals and audience needs.
• Design cohesive agendas and session experiences that maximize learning, participation, and connection.
• Partner with Marketing to develop storytelling and promotional strategies that elevate event visibility and engagement.
• Facilitate advisory groups and planning committees, creating purposeful collaboration that advances AMA’s mission and reinforces the value of belonging.
• Extend engagement beyond live events through digital activations, community discussions, and follow-up experiences that sustain connection.
• Embed diversity, equity, inclusion, and accessibility principles into every stage of planning and execution, ensuring AMA events reflect and serve the diversity of the marketing community.

Community Events and Engagement Manager