Product Marketing Manager
American Immigration Lawyers Association
full-time
Posted on:
Location Type: Remote
Location: Washington • United States
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Salary
💰 $72,000 - $85,000 per year
About the role
- Develop and refine product positioning, messaging frameworks, and value propositions for assigned products and programs
- Translate product features, content, and program benefits into clear, compelling, member-centered narratives tailored to target audiences
- Ensure messaging consistency across all marketing materials, campaigns, and member touchpoints
- Contribute to go-to-market planning for product launches, updates, and promotional initiatives
- Plan and execute integrated marketing campaigns across email, web, social media, and digital channels
- Own campaign planning calendars, launch timelines, and cross-functional deliverables to ensure timely, accurate, and coordinated execution
- Draft and refine campaign copy, including email content, landing pages, and calls to action
- Track and analyze key performance indicators, including campaign metrics, program revenue trends, and member engagement data
- Prepare post-campaign reporting and performance summaries
- Use data insights to refine messaging, optimize campaigns, and inform future marketing strategies
- Ensure all marketing content adheres to organizational brand standards, messaging guidelines, and strategic objectives
- Maintain consistency in tone, voice, and positioning across assigned products and communications
- Provide guidance or mentorship to junior team members as appropriate
- Support collaborative planning and execution across broader marketing initiatives
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or an equivalent combination of education and relevant professional experience
- Five to eight (5–8) years of progressively responsible marketing experience, including ownership of marketing campaigns from planning through execution
- Demonstrated experience developing product or program messaging and translating features into clear, audience-focused value propositions
- Experience executing integrated marketing campaigns across multiple channels, including email marketing
- Strong copywriting skills, with the ability to craft compelling calls to action and persuasive messaging
- Experience tracking and analyzing marketing performance metrics and using data to inform decision-making
- Experience collaborating cross-functionally with product, program, or stakeholder teams
- Experience in a membership-based, association, nonprofit, or mission-driven organization preferred
- Familiarity with marketing automation platforms, CRM systems, and digital analytics tools preferred
- Experience mentoring or informally supervising junior staff preferred
Benefits
- medical, dental, and vision insurance
- employee assistance program
- 401(k) retirement savings plan with matching contributions after 3 months of employment
- generous paid time off
- paid parental leave
- professional development opportunities
- employer-paid life insurance and disability benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product positioningmessaging frameworksvalue propositionsintegrated marketing campaignscopywritingcampaign metrics analysisdata insightsmarketing performance metricsemail marketingcross-functional collaboration
Soft Skills
communicationmentorshipcollaborationplanningexecutioncreativityattention to detailstrategic thinkingproblem-solvingleadership