American Immigration Lawyers Association

Product Marketing

• Develop and refine product positioning, messaging frameworks, and value propositions for assigned products and programs
• Translate product features, content, and program benefits into clear, compelling, member-centered narratives tailored to target audiences
• Ensure messaging consistency across all marketing materials, campaigns, and member touchpoints
• Contribute to go-to-market planning for product launches, updates, and promotional initiatives
• Plan and execute integrated marketing campaigns across email, web, social media, and digital channels
• Own campaign planning calendars, launch timelines, and cross-functional deliverables to ensure timely, accurate, and coordinated execution
• Draft and refine campaign copy, including email content, landing pages, and calls to action
• Track and analyze key performance indicators, including campaign metrics, program revenue trends, and member engagement data
• Prepare post-campaign reporting and performance summaries
• Use data insights to refine messaging, optimize campaigns, and inform future marketing strategies
• Ensure all marketing content adheres to organizational brand standards, messaging guidelines, and strategic objectives
• Maintain consistency in tone, voice, and positioning across assigned products and communications
• Provide guidance or mentorship to junior team members as appropriate
• Support collaborative planning and execution across broader marketing initiatives

Product Marketing Manager