American Academy of Pediatrics

Communications

• Develop and implement an integrated marketing and communications strategy that strengthens AAP/API’s national brand identity and supports organizational growth.
• Advise the executive team on communications strategy, public positioning, and brand management within the competitive pharmacy landscape.
• Identify emerging trends, challenges, and opportunities in the industry to inform messaging, outreach, and positioning efforts.
• Build strong cross-functional partnerships to align marketing and communication priorities with company objectives, programs, and initiatives.
• Serve as communications advisor and thought partner to executive leaders, ensuring they are effectively prepared for media and public engagements.
• Lead the creation of marketing materials, advertising campaigns, digital content, and collateral that promote AAP/API’s programs, products, and strategic initiatives.
• Serve as spokesperson and oversee AAP/API’s media relations strategy, cultivating relationships with national trade and business media, and securing positive coverage.
• Manage brand standards and ensure consistent messaging across all communication channels and platforms.
• Direct the development of content for newsletters, publications, press releases, speeches, presentations, and reports.
• Support the planning and promotion of key organizational events, including industry trade shows and conferences.
• Lead digital marketing strategy, including SEO/SEM, paid media, marketing automation, and social media to drive member engagement, lead generation, and brand awareness.
• Oversee CRM-based communications, ensuring targeted, personalized, and measurable campaigns.
• Analyze campaign performance and member feedback to refine strategies and maximize ROI.
• Manage, mentor, and develop a high-performing marketing team (1-3 direct reports), fostering creativity, accountability, and professional growth.
• Oversee departmental budgeting, resource allocation, and performance metrics.
• Manage relationships with external agencies and vendors to ensure high-quality execution of marketing and communications initiatives.

Vice President – Marketing and Communications