Altvia

Performance Marketing

• Own day-to-day HubSpot administration: workflows, lead scoring, list segmentation, campaign tracking hygiene, and data quality.
• Administer 6sense, including intent signal setup, account scoring, orchestration, and programmatic advertising.
• Keep the marketing tech stack clean, integrations working, and the handoff to sales airtight.
• Handle the operational requests that keep campaigns moving: email, landing page, and form builds, tracking script installation, light WordPress updates, and embeds.
• Be the go-to person who can turn a campaign brief into a built, tracked, launched program without hand-holding.
• Work alongside our content/campaigns and product marketing leads to execute the programs they design, and alongside BDRs and sales to make sure leads and accounts are routed, scored, and tracked correctly.
• Manage paid programs across search, social, and display, with a focus on driving efficient, high-quality traffic from ICP accounts.
• Own campaign builds, targeting, budget pacing, creative coordination, and ongoing optimization.
• Own GA4 and Google Tag Manager implementation, including UTM structure, conversion tracking, and event setup.
• Build and maintain the marketing reporting that leadership relies on: channel performance, campaign results, and funnel metrics.

Marketing Operations, Paid Media Manager