Marketing Operations, Paid Media Manager

Altvia

Marketing Operations & Paid Media Manager overseeing HubSpot administration and managing paid media programs at Altvia. Focused on optimizing marketing systems and ensuring data quality for high performance.

Posted 7/17/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $125,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in HubSpot administration, including workflows and lead scoring, while managing marketing operations and demand generation in a B2B SaaS environment. Proficient in campaign tracking, data quality, and technical implementations such as GA4 and Google Tag Manager.

Highest-signal resume keywords

HubSpot AdministrationB2B SaaS ExperiencePaid Media ManagementGA4 and Google Tag Manager6sense or Similar ABM Platform

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead ScoringCampaign TrackingData Quality ManagementEmail Campaign BuildsLanding Page DevelopmentForm IntegrationsTracking Script InstallationWordPress UpdatesUTM StructureConversion Tracking

Soft Skills

Highly OrganizedDetail-OrientedDirect CommunicationBias Toward Action

Tools & Technologies

HubSpot6senseGoogle AdsLinkedIn AdsRetargeting Platforms

Industry Keywords

Marketing OperationsDemand GenerationB2BFinancial ServicesPrivate Capital

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Own day-to-day HubSpot administration: workflows, lead scoring, list segmentation, campaign tracking hygiene, and data quality.
Administer 6sense, including intent signal setup, account scoring, orchestration, and programmatic advertising.
Keep the marketing tech stack clean, integrations working, and the handoff to sales airtight.
Handle the operational requests that keep campaigns moving: email, landing page, and form builds, tracking script installation, light WordPress updates, and embeds.
Be the go-to person who can turn a campaign brief into a built, tracked, launched program without hand-holding.
Work alongside our content/campaigns and product marketing leads to execute the programs they design, and alongside BDRs and sales to make sure leads and accounts are routed, scored, and tracked correctly.
Manage paid programs across search, social, and display, with a focus on driving efficient, high-quality traffic from ICP accounts.
Own campaign builds, targeting, budget pacing, creative coordination, and ongoing optimization.
Own GA4 and Google Tag Manager implementation, including UTM structure, conversion tracking, and event setup.
Build and maintain the marketing reporting that leadership relies on: channel performance, campaign results, and funnel metrics.

Requirements

What you’ll need

3 to 5 years of marketing operations or demand generation experience, with hands-on HubSpot administration
B2B SaaS experience is a requirement
Experience with 6sense or a similar intent/ABM platform strongly preferred
Strong hands-on paid media experience with Google Ads, LinkedIn Ads, and retargeting platforms
Comfortable with GA4, Google Tag Manager, and building out UTM and conversion tracking infrastructure
Comfortable with light technical implementation: WordPress updates, form integrations, tracking scripts, and embeds
Highly organized and detail-oriented, with a genuine interest in clean data and tight process
Experience working directly with a BDR or sales team on lead routing and handoff
Financial services or SaaS experience preferred; private capital familiarity a plus
Direct, low-ego communication style and a bias toward action.

Benefits

Comp & perks

Full medical, dental, and vision coverage
Flexible PTO and paid holidays
Volunteer time and donation matching
401(k) match
Career development and a connected culture