altitude

Performance Marketing

• Together with the project team, you develop suitable growth and performance marketing strategies for our clients.
• You translate business objectives into concrete channel, campaign and budget strategies across relevant online marketing channels, including Paid Search, Paid Social, Display, Native and Programmatic.
• You manage budgets across channels and target groups and ensure initiatives efficiently contribute to the defined growth goals.
• You continuously analyze performance data, derive concrete optimization measures and regularly adjust strategies.
• You use modern AI tools such as ChatGPT, Claude and other applications to make analyses, research, campaign concepts, reporting and operational processes more efficient and more effective.
• You are responsible for the setup, management and continuous optimization of performance marketing campaigns.
• You establish reporting and controlling processes, monitor relevant KPIs and keep track of budgets, timelines and results.
• You translate client goals into clear tasks for the performance team and provide structured briefings.
• You act as a driver for current performance marketing topics, new tools and AI-based working methods and actively share your knowledge within the team.
• In client meetings and regular status meetings you present performance strategies, initiatives and results clearly and persuasively.
• You ensure that clients can always follow requirements, next steps and the key performance levers.
• You identify opportunities, contribute your own ideas and develop concrete measures with the project team to achieve the goals.
• You work closely with our Creative Team to develop data-driven creative concepts, new testing approaches and high-impact campaign ideas.

Performance Marketing Manager