Alteryx

Marketing

• Own the strategy and performance of email and lifecycle marketing programs across integrated campaigns, with accountability to pipeline impact.
• Design and optimize lifecycle journeys across acquisition, nurture, acceleration, and post-engagement stages aligned to campaign architecture.
• Partner with Campaign Managers to translate buyer-problem-led campaign strategy into segmented, behavior-driven email journeys.
• Define audience segmentation strategies leveraging behavioral, firmographic, and intent signals to improve relevance and conversion.
• Establish clear performance KPIs tied to pipeline impact, including conversion rates, velocity, and email-influenced opportunity creation.
• Lead structured experimentation across subject lines, messaging, cadence, personalization, and journey design, with documented hypotheses and measurable outcomes.
• Collaborate with Marketing Operations to ensure Marketo and CRM architecture supports scalable lifecycle automation, scoring alignment, and reporting accuracy.
• Monitor lifecycle performance to identify bottlenecks, stalled QLs, or stage progression gaps, and recommend optimization actions.
• Align email sequencing with Paid, Events, Content, and Field activation to ensure cohesive orchestration.
• Surface cross-campaign lifecycle insights to inform future campaign planning and improve demand efficiency across the organization.

Senior Email and Lifecycle Marketing Manager

Product Marketing

• Own demo strategy for Alteryx One: Define and scale a cohesive demo strategy that showcases platform value, differentiation, and real-world use cases across the customer journey.
• Build world-class demo experiences: Design and develop demo environments, walkthroughs, videos, and scripts that bring Agentic Analytics and the Alteryx One platform to life.
• Translate roadmap into reality: Create scalable roadmap storytelling assets (demo-ready scenarios, narratives, and visualizations) that clearly communicate product vision and future value.
• Enable technical field teams: Partner with Sales Engineering and GTM teams to deliver repeatable demo frameworks, training, and assets that increase consistency, confidence, and win rates.
• Support strategic deals: Engage directly in high-value opportunities to deliver roadmap vision and technical storytelling aligned to ICP and account-based strategies.
• Drive launch and event excellence: Lead and support demos for product launches, customer engagements, executive briefings, and major events (1st- and 3rd-party).
• Infuse competitive differentiation: Embed competitive insights and ecosystem positioning into demos and roadmap narratives to strengthen differentiation in-market.
• Scale technical storytelling: Build a centralized, reusable library of demo and roadmap assets that are easily accessible and broadly adopted across teams.
• Partner deeply with Product & Engineering: Influence how features are showcased and experienced, ensuring technical accuracy and alignment with product direction.
• Elevate platform narrative: Helps reinforce Alteryx’s leadership in Agentic Analytics through compelling, technical storytelling that bridges product innovation and customer value.

Technical Product Marketing Manager

Financial Planning and Analysis

• Lead the company-wide annual planning process, quarterly forecasts, and long-range planning (LRP)
• Own global top-line forecasting including bookings, billings, and revenue
• Develop and maintain integrated financial models across revenue, opex, headcount, and cash flow
• Drive continuous improvement in forecasting accuracy and planning efficiency
• Own monthly and quarterly financial reporting packages for executive leadership, lenders and Board of Directors/Sponsors
• Deliver clear, data-driven insights on business performance, trends, and risks
• Partner with the CFO, CAO, and other executives to develop a forward-looking narrative that connects current performance to long-term strategy
• Establish and track key SaaS metrics (ARR, NRR, CAC, LTV, gross margin, etc.) and how they interrelate throughout the customer lifecycle
• Build scalable dashboards and KPIs to monitor business health
• Identify opportunities to improve operational efficiency and profitability
• Demonstrate a track record of innovation and automation through the use of FP&A tools and systems (e.g., Anaplan, Alteryx, etc.) in partnership with cross-functional support teams
• Standardize processes and improve data integrity across finance and business systems
• Drive automation and scalability in reporting and planning workflows
• Build, mentor, and lead a high-performing FP&A team
• Foster a culture of accountability, collaboration, and continuous improvement
• Partner cross-functionally with FP&A Business Partners, Accounting, RevOps, Data Engineering, Data Science, and IT

Senior Email and Lifecycle Marketing Manager

Technical Product Marketing Manager

Director, Corporate FP&A