Technical Product Marketing Manager

Alteryx

Senior Technical Product Marketing Manager responsible for demo strategy and technical storytelling. Leading product marketing efforts for Alteryx’s data and analytics platform with a focus on customer engagement.

Posted 4/25/2026full-timeRemote • Colorado, Florida, North Carolina, Utah • 🇺🇸 United StatesSeniorLead💰 $136,000 - $177,000 per yearWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own demo strategy for Alteryx One: Define and scale a cohesive demo strategy that showcases platform value, differentiation, and real-world use cases across the customer journey.
Build world-class demo experiences: Design and develop demo environments, walkthroughs, videos, and scripts that bring Agentic Analytics and the Alteryx One platform to life.
Translate roadmap into reality: Create scalable roadmap storytelling assets (demo-ready scenarios, narratives, and visualizations) that clearly communicate product vision and future value.
Enable technical field teams: Partner with Sales Engineering and GTM teams to deliver repeatable demo frameworks, training, and assets that increase consistency, confidence, and win rates.
Support strategic deals: Engage directly in high-value opportunities to deliver roadmap vision and technical storytelling aligned to ICP and account-based strategies.
Drive launch and event excellence: Lead and support demos for product launches, customer engagements, executive briefings, and major events (1st- and 3rd-party).
Infuse competitive differentiation: Embed competitive insights and ecosystem positioning into demos and roadmap narratives to strengthen differentiation in-market.
Scale technical storytelling: Build a centralized, reusable library of demo and roadmap assets that are easily accessible and broadly adopted across teams.
Partner deeply with Product & Engineering: Influence how features are showcased and experienced, ensuring technical accuracy and alignment with product direction.
Elevate platform narrative: Helps reinforce Alteryx’s leadership in Agentic Analytics through compelling, technical storytelling that bridges product innovation and customer value.

Requirements

What you’ll need

7+ years of experience in Technical Product Marketing, Solutions Engineering, Developer Marketing, or similar roles in B2B SaaS.
Direct experience using Alteryx
Proven ability to build and deliver high-quality demo environments, technical assets, and product walkthroughs.
Strong understanding of data, analytics, AI/ML, or cloud platforms; ability to quickly learn and articulate complex technical concepts.
Experience enabling Sales Engineering or technical field teams with scalable assets and training programs.
Demonstrated ability to translate product capabilities into value-driven narratives for both technical and business audiences.
Strong collaboration skills, with experience partnering cross-functionally across Product, Engineering, Marketing, and Sales.
Experience supporting product launches, roadmap storytelling, or executive-level presentations.
Comfort operating in fast-paced environments, balancing strategic thinking with hands-on execution.
Bonus: Experience with Snowflake, Databricks, or modern data stack technologies.
BA/BS required; technical degree or equivalent experience preferred.
Willingness to travel (25% - 40%) for events, customer engagements, and internal meetings.

Benefits

Comp & perks

Medical, dental, and vision coverage
401(k) with company match
Paid parental leave, caregiver leave, and flexible time off
Mental health support and wellness reimbursement
Career development and education assistance
A monthly Connectivity Plus stipend of $150 to support remote work-related expenses
An annual $200 home office reimbursement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Technical Product MarketingSolutions EngineeringDeveloper MarketingDemo Environment DevelopmentTechnical Asset CreationProduct WalkthroughsData AnalyticsAI/MLCloud PlatformsRoadmap Storytelling

Soft Skills

CollaborationStrategic ThinkingHands-on ExecutionCommunicationCross-functional PartnershipTechnical StorytellingTraining DevelopmentCustomer EngagementCompetitive DifferentiationAdaptability

Certifications

BA/BSTechnical Degree