Conduct in-depth analyses across the marketing funnel, including upper funnel performance, campaign effectiveness, pipeline generation, and conversion metrics.
Analyze marketing programs (e.g., digital campaigns, events, ABM, content) to evaluate ROI and identify optimization opportunities.
Develop insights on lead quality, prospecting strategies, and funnel progression to improve demand generation outcomes.
Build and maintain reporting frameworks that provide visibility into marketing performance and key business drivers.
Perform ad hoc analyses and scenario modeling to inform strategic decisions around targeting, channel mix, and budget allocation.
Support and partner with Marketing Strategy & Operations, Demand Generation, and senior marketing stakeholders to understand business priorities and deliver actionable insights.
Support the development of clear, executive-ready insights and narratives that highlight trends, risks, and opportunities.
Support leadership with ongoing analysis of marketing performance, including proactive identification of issues and opportunities.
Support core marketing operating cadences (weekly, monthly, quarterly reviews) with accurate data, insights, and storytelling.
Contribute to Quarterly Business Reviews (QBRs) and other executive presentations by synthesizing performance across campaigns, channels, and segments.
Monitor pipeline creation and marketing contribution to revenue, ensuring alignment with company growth targets.
Partner with Sales and RevOps to ensure consistency in funnel definitions, attribution, and reporting.
Identify opportunities to improve marketing measurement, attribution models, and reporting processes.
Recommend and implement scalable analytics solutions that enhance visibility into marketing performance.
Partner with data and analytics teams to improve data quality, accessibility, and self-service capabilities.
Work closely with Marketing, Sales, RevOps, and Finance to ensure a holistic view of pipeline and bookings performance.
Collaborate with analytics, data science and data engineering teams to source, validate, and transform data for reporting and analysis.

Requirements

Bachelor’s degree in Business, Marketing, Economics, Data Analytics, or a related field.
2–4+ years of experience in Marketing Analytics, Business Analytics, or a related role, preferably in a B2B SaaS environment.
Experience supporting senior marketing leaders with data-driven insights and recommendations.
Strong understanding of marketing funnel metrics, including demand generation, campaign performance, pipeline contribution, and conversion rates.
Advanced proficiency in Excel/Google Sheets; experience with BI tools (e.g., Tableau, Power BI); familiarity with SQL or tools like Alteryx is a plus.
Familiarity with AI-enabled analytics tools or a strong interest in applying AI to accelerate data analysis and insight generation.
Ability to connect marketing performance metrics to broader business outcomes and revenue impact.
Proven ability to synthesize complex data into clear, compelling insights for executive audiences.
Comfortable working cross-functionally in a fast-paced environment and influencing senior stakeholders.

Benefits

Amazing benefits for all Associates

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing analyticsbusiness analyticsdemand generationcampaign performancepipeline contributionconversion ratesdata analysisscenario modelingdata validationreporting frameworks

Soft Skills

data-driven insightsstorytellingcross-functional collaborationinfluencing senior stakeholderssynthesizing complex dataexecutive communicationproblem-solvingstrategic thinkingadaptabilityattention to detail