Own the regional plan
Build and execute integrated field marketing programs that align to quarterly revenue goals, regional market dynamics, and account priorities
Lead end‑to‑end event execution
Source venues, manage vendors, secure speakers, and oversee logistics for trade shows, user groups, executive roundtables, and partner‑led events throughout the West Coast and Midwest
Drive pipeline & influence
Partner with Account Executives and SDRs to create targeted marketing campaigns
Collaborate with regional channel and technology partners to co‑sponsor events
Track and report on program performance using Salesforce, Marketo, and Tableau
Manage budget & vendors
Travel ~50% for on‑site event management and customer meetups
Work cross-functionally to ensure smooth execution of joint marketing initiatives

Requirements

5+ years in field marketing, demand generation, or regional event management within B2B tech/SaaS
Demonstrated success driving pipeline in the West Coast and/or Midwest markets
Strong understanding of regional business cultures and buying cycles
Proven ability to partner with Sales to design account‑centric programs
Hands‑on experience with marketing automation (Marketo, HubSpot, or Eloqua) and CRM (Salesforce) systems
Outstanding project‑management skills
Data‑driven mindset with proficiency in analyzing funnel metrics and ROI
Clear, persuasive communicator and negotiator
Ability to thrive in a fast‑paced, high‑growth environment

Benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

field marketingdemand generationevent managementmarketing automationCRMproject managementdata analysispipeline managementROI analysis

communicationnegotiationcollaborationpersuasionadaptability