Alternative Payments

Head of Content Strategy

Alternative Payments

full-time

Posted on:

Location Type: Hybrid

Location: Toronto • Canada

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Salary

💰 CA$125,000 - CA$145,000 per year

Job Level

Lead

About the role

  • Lead and execute on content strategy initiatives across products (AR, AP, Analytics), verticals (MSP, Accounting, and beyond), and channels from research to rollout.
  • Conduct and synthesize customer, market, and competitive research to inform messaging, positioning, and content direction.
  • Collaborate with cross-functional teams including Product, Sales, Customer Success, Performance Marketing, and Design to deliver cohesive, high-impact messaging.
  • Own messaging architecture, including brand narrative, product positioning, audience personas, and communications strategies.
  • Establish and evolve brand voice, editorial standards, and content quality frameworks across the organization.
  • Provide strategic direction on channel strategy and content playbooks for product and vertical launches.
  • Mentor and support team members, elevating content quality and fostering a culture of strong storytelling and strategic thinking.

Requirements

  • 8+ years of experience in content strategy, brand strategy, or a related field within B2B SaaS, FinTech, or a high-growth startup environment.
  • Strong expertise in customer research, messaging frameworks, and positioning strategy.
  • Proven experience owning and driving content strategy at a company level (not just execution).
  • Strong communication skills to collaborate effectively across Product, Marketing, Sales, and executive stakeholders.
  • A proactive mindset with the ability to operate autonomously, make strategic decisions, and influence outcomes.
  • Experience developing brand voice, editorial standards, and scalable messaging systems.
Benefits
  • Competitive salary tailored to your experience, skills, and expertise.
  • Equity opportunities so you can share in our growth and success.
  • Unlimited PTO and flexibility when you need it the most.
  • Yearly learning & development stipend to help you grow and do your best work.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content strategycustomer researchmessaging frameworkspositioning strategybrand strategyeditorial standardscontent quality frameworkschannel strategycontent playbooks
Soft Skills
strong communicationcollaborationstrategic thinkingmentoringproactive mindsetautonomous decision-makinginfluencing outcomes