Performance Marketing Manager, Paid Media – ABM
Alternative Payments
full-time
Posted on:
Location Type: Hybrid
Location: Toronto • Canada
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Salary
💰 CA$120,000 - CA$150,000 per year
About the role
- Lead and execute on paid media and ABM campaigns from planning to delivery.
- Collaborate with cross-functional teams to turn creative briefs into shipped ad assets, connect performance data across systems, and deliver real-time dashboards.
- Take ownership of complex tasks and provide deep in-platform performance expertise across search, paid social, and retargeting.
- Drive pipeline impact by refining targeting, running experiments, and boosting conversion.
- Propose improvements and help establish account tiering, segmentation models, targeting playbooks, and reporting standards.
- Mentor and support team members, sharing knowledge and fostering growth.
Requirements
- 5+ years of experience in B2B SaaS performance marketing, with paid media and ABM required.
- Hands-on expertise in Google Ads, LinkedIn Ads, and Meta Ads, with exposure to other paid channels (including display) and follow-up email campaigns and sequences.
- Strong skills in paid search and paid social execution, segmentation and targeting, experiment design, and conversion rate optimization.
- Proven experience running paid media across search, social, and display, with strong ABM depth.
- Strong communication skills to collaborate effectively across Marketing for execution, Operations for data, and Sales for conversion.
- A proactive mindset with the ability to solve ambiguous problems, execute quickly, work systematically, and iterate based on results.
- Comfort working in fast-paced, dynamic, and high-impact environments.
- Bachelor’s degree preferred in a quantitative or business discipline (Marketing, Business, Economics, Statistics, Engineering), or equivalent experience.
Benefits
- Competitive salary tailored to your experience, skills, and expertise.
- Equity opportunities so you can share in our growth and success.
- Unlimited PTO and flexibility when you need it the most.
- Yearly learning & development stipend to help you grow and do your best work.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B SaaS performance marketingpaid mediaABMGoogle AdsLinkedIn AdsMeta Adspaid searchpaid social executionsegmentationconversion rate optimization
Soft Skills
strong communicationproactive mindsetproblem-solvingsystematic executioniteration based on resultsmentoringcollaboration