Altadis U.S.A.

Marketing

• Assist Trade Marketing Manager in developing and executing various Trade Marketing programs, initiatives and activations, working closely with the trade, sales, and brand marketing functions of the business to drive sales and brand awareness.
• Analyze the cigar industry landscape and identify commercial sell-in and sell-out opportunities
• Updating and maintaining marketing materials
• Assisting in creation of new content as needed
• Develop and execute visibility items and POS strategy
• Manage content for B2B order entry platform and drive trade communication efforts
• Liaise with sales team on trade activities and activation plans/objectives
• Execute of quarterly event programs, trade shows, and conventions
• Support sales team with allocation of POS materials and other supporting tools
• Liaise with vendors on POS and promotional item set-up and PO placement
• Track print projects in collaboration with external vendors

Trade Marketing Coordinator