ALT

Growth Lifecycle Manager

ALT

full-time

Posted on:

Location Type: Remote

Location: United States

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Tech Stack

SQL

About the role

  • Own Lifecycle Growth End-to-End
  • Design and execute lifecycle programs across email, push, SMS, in-app messaging, and product surfaces
  • Build and optimize onboarding, activation, re-engagement, and retention flows for buyers and sellers
  • Leverage marketing automation, behavioral data, and ML-based techniques to create personalized experiences at scale
  • Translate product moments into timely, relevant lifecycle touchpoints
  • Drive Product-Led Growth
  • Partner deeply with Product, Design, Engineering, Data Analytics, and Sales to shape communication inside the product, not just around it
  • Influence UX, copy, sequencing, and transactional triggers that improve conversion and trust
  • Identify and unblock growth bottlenecks related to experience, tooling, or execution
  • Operate at Speed
  • Move fast, wear multiple hats, and execute without perfect inputs
  • Build scrappy solutions when needed (templates, HTML, tooling workarounds)
  • Balance strategy with execution
  • Experiment, Measure, Iterate
  • Own lifecycle experimentation and measurement across activation, conversion, and retention
  • Analyze behavior, cohorts, and funnel drop-offs to inform iteration
  • Continuously refine programs based on data, not opinion
  • Leverage AI to Scale Impact
  • Use AI to accelerate lifecycle creation, experimentation, personalization, and iteration
  • Apply AI thoughtfully to improve speed, relevance, and learning velocity
  • Focus on outcomes, not buzzwords

Requirements

  • 5+ years of experience in growth, lifecycle, or product-led growth, ideally in a marketplace, fintech, consumer app, or similar high-velocity environment
  • Proven ability to personally build and optimize lifecycle programs, not just oversee them
  • Strong experience with lifecycle tools (Iterable or similar) across email, push, SMS, and in-app - experience with WhatsApp, RMS, Moveable Ink, or Live Events is a plus.
  • Ability to create complex audience segmentations and operate within a large data set - Experience with Hightouch or SQL is preferred
  • Deep appreciation for native app experiences and mobile-first growth
  • Comfort operating in ambiguity and moving fast with limited resources
  • Strong analytical mindset with the ability to translate data into action
  • Experience partnering closely with Product and Design to drive growth through experience
  • Familiarity with analytics tools (Amplitude, Segment, Branch, or similar)
Benefits
  • A seat at the table to help shape the future of Alt and the alternative asset space
  • Autonomy and ownership on projects that matter
  • $100/month work-from-home stipend
  • $200/month wellness stipend
  • WeWork office stipend
  • 401(k) retirement benefits
  • Flexible vacation policy
  • Generous paid parental leave
  • Competitive healthcare benefits, including HSA, for you and your dependent(s)

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
lifecycle growthlifecycle programsonboardingactivationre-engagementretentionaudience segmentationdata analysisAI applicationmarketing automation
Soft skills
analytical mindsetability to operate in ambiguityspeedadaptabilitystrategic thinkingexecutioncollaborationinfluencecreativityproblem-solving