Head of Marketing
Alt Legal - IP Management Software
full-time
Posted on:
Location Type: Remote
Location: United States
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Job Level
Tech Stack
About the role
- Develop and execute growth marketing strategy across digital ads, SEM, and email campaigns
- Create a demand- and lead-generation engine using account-based marketing
- Collaborate with internal teams for strategy and product launches
- Partner with Customer Success, Sales, and Operations to support pipeline goals
- Measure and report campaign effectiveness to optimize results
- Work with content specialist to reinforce SEO strategies
- Implement social media and PR strategy to position executives as thought leaders
- Track and communicate key marketing KPIs weekly and monthly
Requirements
- 5+ years of experience in B2B SaaS marketing
- Proven track record of delivering measurable marketing success
- Experience in legal tech or marketing to regulated audiences
- Startup and growth-stage experience preferred
- Team leadership and project management experience
- Data-savvy with analytical skills
- Familiarity with Hubspot, Salesforce, Wordpress, and other marketing tools
- Strong written and verbal communication skills
- Ability to manage multiple priorities
- Commitment to team cooperation and culture
Benefits
- Customer-obsessed, forward-thinking culture
- Opportunities for professional development
- Collaborative and diverse team environment
- Supportive workplace culture
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
growth marketing strategydigital adsSEMemail campaignsaccount-based marketingSEO strategiescampaign effectiveness measurementKPI tracking
Soft Skills
team leadershipproject managementanalytical skillsstrong written communicationstrong verbal communicationability to manage multiple prioritiescommitment to team cooperation