Alt Legal - IP Management Software

Chief Marketing Officer

• Develop and execute growth marketing strategy across digital ads, SEM, and email campaigns
• Create a demand- and lead-generation engine using account-based marketing
• Collaborate with internal teams for strategy and product launches
• Partner with Customer Success, Sales, and Operations to support pipeline goals
• Measure and report campaign effectiveness to optimize results
• Work with content specialist to reinforce SEO strategies
• Implement social media and PR strategy to position executives as thought leaders
• Track and communicate key marketing KPIs weekly and monthly

Head of Marketing