Alphartis SE

Online Marketing Manager, Performance, SEO, SEA

Alphartis SE

full-time

Posted on:

Location Type: Office

Location: Horb am Neckar • Germany

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Job Level

Lead

About the role

  • Conceptualize, implement and continuously optimize our performance marketing strategies (SEO & SEA) and further develop our social media presence
  • Operational management and ongoing development of our Google Ads campaigns and other relevant paid channels
  • Responsibility for the SEO performance of our websites (on-page, off-page, technical SEO)
  • Analyze, evaluate and interpret relevant KPIs (traffic, conversions, rankings, ROAS, etc.)
  • Identify optimization opportunities based on data-driven analyses
  • Spot new digital trends and implement them in projects
  • Use and interpret common SEO and analytics tools (e.g., Google Analytics, Google Ads, SISTRIX, Google Search Console)
  • Develop and implement our overall online marketing strategy
  • Conduct ongoing benchmarking and competitive analyses
  • Plan, manage and monitor online marketing budgets

Requirements

  • Several years of professional experience in online, social media and performance marketing, ideally with a focus on SEO & SEA
  • Completed training or degree in marketing, online marketing, digital media, or a comparable qualification
  • Very confident in using performance and analytics tools (e.g., Google Analytics, Google Ads, SISTRIX, Google Search Console, Meta Business Suite)
  • Solid knowledge of SEO and SEA and a sound understanding of GDPR-related requirements
  • Strong analytical skills and enjoyment working with numbers, data and reports
  • Technical affinity and quick ability to learn new tools, tracking setups and CMS platforms
  • Structured, independent and solution-oriented working style
  • Team player with a hands-on mentality and the willingness to proactively drive initiatives forward
Benefits
  • Varied, challenging role in a collegial environment and a high level of job security within a strong corporate group
  • Fair, market-based compensation
  • Attractive company employee offers and access to Corporate Benefits
  • Option to lease a company bicycle
  • Occupational health management in cooperation with our partner AOK
  • Company pension plan
  • Numerous training opportunities, especially through our in-house academy
  • Opportunities for professional and personal development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SEOSEAperformance marketingdata analysisKPI interpretationonline marketing strategybenchmarkingcompetitive analysistechnical SEObudget management
Soft Skills
analytical skillssolution-orientedstructured working styleindependent workingteam playerproactivehands-on mentalityadaptabilitycommunicationcreativity
Certifications
degree in marketingdegree in online marketingdegree in digital mediacompleted training in marketing