Alpha Talent Solutions - Joelle Borg

Engineer

• Develop, refine, and test LLM prompts to produce high-quality marketing and CRM content at scale.
• Create reusable prompt libraries for different content types (emails, push, in-app messages, product copy, translations, etc.).
• Collaborate with the Content Automation Lead to design prompt chains and contextual data pipelines for dynamic content generation.
• Continuously A/B test and optimize prompt performance for clarity, tone, and localization accuracy.
• Design prompt systems for automated content localization, ensuring cultural and linguistic accuracy across regions.
• Build context-driven workflows for regional content variation and tone adaptation.
• Collaborate with localization experts to fine-tune LLM behavior for specific language markets.
• Define evaluation criteria for AI-generated content and maintain a feedback system for prompt performance.
• Document prompt frameworks, learnings, and best practices for scalable collaboration across teams.

Prompt Engineer

Manager

• Own the P&L for Portugal and define a clear roadmap for growth.
• Analyze market trends, competitors, and user behaviour to shape the go-to-market strategy.
• Localize global campaigns in cooperation with CRM, Content, and Product teams.
• Ensure full regulatory compliance and manage relationships with local authorities.
• Lead local projects, coordinate with internal departments, and ensure consistent brand visibility across channels.
• Develop and execute local promotional and retention strategies for casino and sports.
• Monitor key KPIs, prepare regular performance reports, and take action where needed.

Prompt Engineer

Country Manager