Alpha Iota BPO

Marketing

• Creating the ad creatives through research and compositional reasoning
• Collaborate with video editors and graphic designers
• Create, monitor, analyze, and edit performance marketing campaigns
• Measure the effectiveness of marketing programs and strategies
• Execute marketing campaigns via Facebook ads, traffic sources, Google ads, and other marketing tools
• Prepare performance reports for management
• Experiment with new platforms and channels
• Monitor costs and return on investment

Media Buyer Executive

Video Editor

• Create 5 short-form videos per week across platforms like TikTok, Instagram Reels, Facebook Ads, and YouTube Shorts
• Design 3 GIFs daily, collaborating with a designer on static visuals and applying motion graphics to finalize them
• Research and conceptualize creative, trend-relevant promotional content, particularly for the Chinese market
• Manage end-to-end video production: sourcing raw footage, scripting/rephrasing copy, editing, subtitling, and final delivery
• Ensure content is visually engaging and aligned with brand messaging and campaign objectives
• Stay updated on social media trends and promotional formats to ideate impactful, scroll-stopping videos
• Collaborate with the Media Buyer team and stakeholders to align content direction with campaign needs
• Utilize CapCut as the primary editing tool; explore AI tools to streamline content creation and editing workflow
• Apply strong attention to detail, particularly in visual elements and promo copy, to minimize errors and uphold quality

Chief Marketing Officer

• Create, monitor, analyze, and edit performance marketing campaigns.
• Measure the effectiveness of marketing programs and strategies.
• Executing marketing campaigns via Facebook ads, Google ads, traffic sources, and other marketing tools.
• Prepare performance reports for management.
• Experiment with new platforms and channels.
• Ensure ads are creative and displayed appropriately.
• Monitor costs and return on investment.
• Collaborate with other departments (creative, copywriting, project management, etc.) to optimize the performance of marketing campaigns.
• Manage and execute marketing projects, ensuring they are delivered on time and meet specified objectives.

Media Buyer Executive

Video Editor

Performance Marketing Executive