Almabase

Performance Marketing

• Set up, manage, and scale campaigns on Google, LinkedIn, Facebook, Instagram, YouTube, Capterra, Reddit, etc.
• Understand audience problems and behavior to target and re-market contextually.
• Write quirky and intriguing ad copy and translate to visual ideas; work with design to execute creative.
• Report and analyze spend, performance, and campaign effectiveness.
• Break down pipeline targets to channel/campaign objectives and execute.
• Dissect and diagnose the funnel to identify bottlenecks and improve conversions.
• Work closely with sales to provide feedback and intel to meet shared pipeline goals.
• Set up and fix workflows for lead flow, reporting, and conversions from website to deals.
• Audit existing paid marketing efforts, run experiments, and craft strategies for new markets or campaigns.

Performance Marketing Specialist