Performance Marketing

• Set up, manage, and scale campaigns on Google, LinkedIn, Facebook, Instagram, YouTube, Capterra, Reddit, etc.
• Understand audience problems and behavior to target and re-market contextually.
• Write quirky and intriguing ad copy and translate to visual ideas; work with design to execute creative.
• Report and analyze spend, performance, and campaign effectiveness.
• Break down pipeline targets to channel/campaign objectives and execute.
• Dissect and diagnose the funnel to identify bottlenecks and improve conversions.
• Work closely with sales to provide feedback and intel to meet shared pipeline goals.
• Set up and fix workflows for lead flow, reporting, and conversions from website to deals.
• Audit existing paid marketing efforts, run experiments, and craft strategies for new markets or campaigns.

Performance Marketing Specialist

Senior Campaign Manager

Senior Paid Ads Specialist

AIO, SEO, and Paid Social Specialist

Demand Generation Manager

Senior Associate, Paid Search