Product Marketing and Communications Specialist
Accelerated Focus
Job Level
Junior
About the role
- Set up, manage, and scale campaigns on Google, LinkedIn, Facebook, Instagram, YouTube, Capterra, Reddit, etc.
- Understand audience problems and behavior to target and re-market contextually.
- Write quirky and intriguing ad copy and translate to visual ideas; work with design to execute creative.
- Report and analyze spend, performance, and campaign effectiveness.
- Break down pipeline targets to channel/campaign objectives and execute.
- Dissect and diagnose the funnel to identify bottlenecks and improve conversions.
- Work closely with sales to provide feedback and intel to meet shared pipeline goals.
- Set up and fix workflows for lead flow, reporting, and conversions from website to deals.
- Audit existing paid marketing efforts, run experiments, and craft strategies for new markets or campaigns.
Requirements
- Bangalore-based — hybrid role for candidates in Bangalore.
- 1-3 years of experience as a performance marketer, preferably in B2B SaaS.
- Familiarity with ad platforms: Google, LinkedIn, Capterra, Meta (Facebook/Instagram), Reddit, YouTube.
- Experience with HubSpot CRM and GA4.
- Ability to structure thoughts, communicate clearly, and make compelling pitches to stakeholders.
- Detail-oriented, analytical, strong problem-solving skills.
- Ability to form hypotheses, run experiments, and reason out results.
- Copywriting skills and passion for unconventional creative expression (good-to-have).
- Bias for action, high agency, and ownership (good-to-have).
