Allytics

Manager

• Support the development and optimization of account-based marketing (ABM) and lead generation programs
• Build and refine custom audience targeting lists using predictive and intent-based tools
• Analyze lead quality and audience engagement to recommend targeting and segmentation enhancements
• Set up, launch, and manage multi-channel digital campaigns across LinkedIn, Google Ads, content syndication, and paid email
• Align campaigns with client objectives and optimize performance across sales and marketing funnel stages
• Manage media budgets across campaigns and vendors to maximize ROI and efficiency
• Deliver client-ready reports with clear recommendations to improve results
• Conduct A/B testing and experiment with targeting or messaging to improve conversion rates
• Use Google Analytics, Tableau, and Excel to track, report, and analyze campaign performance and audience behavior
• Document best practices and contribute to reusable campaign templates
• Provide thought leadership on emerging targeting, media platform, and campaign optimization trends
• Partner with creative, tracking, and project management teams to ensure accurate implementation and data measurement

Digital Media Manager