Digital Media Manager

Allytics

Digital Media Manager II optimizing B2B campaigns for Allytics, a technology marketing firm. Managing audience strategy, paid media execution, funnel analysis, reporting, and campaign optimization for technology clients.

Posted 8/5/2026full-timeRemote • Idaho, Nevada, Oregon, Washington • 🇺🇸 United StatesMid-LevelSenior💰 $80,000 - $100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Account-Based Marketing (ABM) and digital campaign management, with a strong focus on data analysis and optimization to enhance lead generation and audience engagement. Proficient in managing multi-channel campaigns and delivering actionable insights through performance tracking and reporting.

Highest-signal resume keywords

Account-Based Marketing (ABM)Digital Campaign ManagementGoogle AnalyticsLead GenerationAudience Segmentation

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign Performance AnalysisMulti-Channel Campaign ManagementA/B TestingData StorytellingLead Scoring

Soft Skills

Excellent CommunicationInterpersonal SkillsOrganizational SkillsTask ManagementClient-Focused Mindset

Tools & Technologies

Google AdsLinkedInTableauExcelGoogle Tag Manager

Industry Keywords

B2B MarketingDigital MarketingAudience TargetingMedia Budget ManagementContent Syndication

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Support the development and optimization of account-based marketing (ABM) and lead generation programs
Build and refine custom audience targeting lists using predictive and intent-based tools
Analyze lead quality and audience engagement to recommend targeting and segmentation enhancements
Set up, launch, and manage multi-channel digital campaigns across LinkedIn, Google Ads, content syndication, and paid email
Align campaigns with client objectives and optimize performance across sales and marketing funnel stages
Manage media budgets across campaigns and vendors to maximize ROI and efficiency
Deliver client-ready reports with clear recommendations to improve results
Conduct A/B testing and experiment with targeting or messaging to improve conversion rates
Use Google Analytics, Tableau, and Excel to track, report, and analyze campaign performance and audience behavior
Document best practices and contribute to reusable campaign templates
Provide thought leadership on emerging targeting, media platform, and campaign optimization trends
Partner with creative, tracking, and project management teams to ensure accurate implementation and data measurement

Requirements

What you’ll need

4+ years of experience in B2B digital campaign management at a technology company or marketing agency
Familiarity with Account-Based Marketing (ABM), CRM systems, and audience segmentation tools
Experience managing campaigns in LinkedIn, Google Ads, content syndication, or email platforms
Proficiency analyzing digital campaign performance, understanding lead funnels, and identifying optimization opportunities
Ability to work independently in a remote environment while collaborating with cross-functional teams
Excellent communication and interpersonal skills with a client-focused mindset and comfort navigating feedback
Strong organizational and task management skills; able to prioritize and execute effectively in a fast-paced setting
Strong interest in data storytelling and developing insights that influence campaign strategy
Experience with Google Tag Manager, lead scoring, or third-party data providers
Intermediate skills in Excel, Tableau or similar BI tools, and Google Analytics
Applicants must live in Washington, Oregon, Idaho, or Nevada
Must be legally authorized to work in the U.S.; visa sponsorship is not available

Benefits

Comp & perks

Remote work model with in-person team-building activities
Paid Sick, Vacation, & Holiday time off
Medical, dental, vision & life insurance for benefit eligible and dependents
Employee Assistance Program
401k