Allwyn UK

Senior Design Lead

Allwyn UK

full-time

Posted on:

Location Type: Hybrid

Location: Watford • United Kingdom

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Job Level

Senior

About the role

  • Lead and champion design excellence across Studio 59
  • Own the visual expression of The National Lottery brand across campaigns, content and assets
  • Ensure consistently high standards of design craft across all outputs and formats
  • Architect and maintain a "Living Design System" that bridges the gap between digital products, physical retail environments, high-level brand campaigns and always on social activations, ensuring a unified customer journey across all touchpoints.
  • Oversee the creation of atomic, modular design libraries that empower the wider team to assemble high-fidelity layouts for all channels rapidly while maintaining strict adherence to brand DNA.
  • Develop, evolve and govern design systems, toolkits and templates to support scale and consistency
  • Ensure design output aligns with brand strategy, frameworks and guardrails
  • Provide clear design direction that enables speed without compromising quality
  • Work closely with the Brand Director and Creative Director to translate brand strategy and creative concepts into effective design
  • Partner with the Head of Delivery to refine the "brief-to-delivery" pipeline by implementing standardised design hand-off steps that minimize friction between teams.
  • Collaborate with Production and Media teams to ensure design is platform-ready and fit for purpose
  • Lead, develop and inspire the Design Team, including newly introduced and repurposed roles
  • Embed efficient, scalable design processes that support both planned and reactive delivery
  • Maintain clarity of decision-making and accountability within the design function

Requirements

  • Senior experience leading design teams within an agency or in-house environment
  • Strong background in brand-led design across multiple products, channels and platforms
  • Experience developing and governing design systems at scale
  • Excellent understanding of digital, social, retail and campaign design requirements
  • Proven experience managing and developing design talent
  • Strong collaboration and stakeholder management skills
  • Experience working within regulated or governed environments is desirable
Benefits
  • Company Bonus Scheme
  • Matched pension contributions up to 8.5%
  • 26 days annual leave + 2 Life Days (and bank holidays)
  • Single Private Health Cover
  • Complimentary Private Medical
  • Income Protection
  • Flexible Benefits – EV Scheme, Money Coach, Will Writing, Mortgage Advice, Dental and Eye Care Schemes.
  • Enhanced Family Leave (Maternity, Paternity, Adoption)
  • Wellness Allowance £500
  • Employee Assistance Programme
  • Discounted Health Assessments
  • Volunteering Days
  • Matched Funding
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
design systemsbrand-led designdigital designcampaign designretail designmodular design librarieshigh-fidelity layoutsdesign toolkitsdesign templatesdesign direction
Soft Skills
leadershipcollaborationstakeholder managementteam developmentdecision-makingaccountabilityinspirationcommunicationorganizational skillsproblem-solving