Allwyn UK

Communications Manager

Allwyn UK

full-time

Posted on:

Location Type: Hybrid

Location: Watford • United Kingdom

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About the role

  • As part of a small team of media relations you will proactively and reactively promote and protect the Allwyn and The National Lottery brands, helping to make Allwyn and The National Lottery relevant and a prominent, positive voice in key cultural conversations
  • Be the eyes and ears on who is talking about Allwyn UK and The National Lottery externally, what they are saying and counsel on whether we need to respond – and being quick to respond if necessary
  • Identify – and act on – news opportunities based on strategic priorities, everyday activity and opportunities to build the Allwyn UK and The National Lottery brand – with a particular focus on our retail operations and Social Value
  • Identify media and broader corporate risks and advise on mitigations. Respond quickly to negative media enquires to protect Allwyn and The National Lottery brands
  • Grow and maintain relationships with relevant media and journalists, helping to maximise positive and balanced news coverage about Allwyn UK and The National Lottery
  • Take an enthusiastic multiplatform, digital-first approach to sharing and commenting on Allwyn news
  • Work with communications colleagues, and other stakeholders, to source, create (written or broadcast) and edit brilliant news stories that reflect our brand
  • Stay up to date on journalist moves and industry trends
  • Keep up to date on emerging news platforms and consider how we best engage them
  • Work in partnership with our communications agency partner as required
  • Assist the team in managing day-to-day admin and team planning work - such as managing subscriptions and suppliers, keeping team calendars/rotas updated, collating press cuttings, preparing weekly/monthly performance reports, etc.

Requirements

  • PR, media or journalism experience
  • Relationships with media outlets, particularly regional and trade press
  • Experience securing media coverage across different platforms
  • Understanding of modern media consumption and current PR trends
  • Good writing and communication skills
  • A 'can-do' attitude with a positive, proactive mindset
  • Creative thinking and storytelling ability
  • The ability to work under pressure – with experience of identifying potential issues and dealing with negative media enquiries and issues
  • Basic understanding of data and analytics to inform PR plans
  • A hunger for finding and sharing great stories
  • Strong organisational skills and attention to detail
  • Energy and enthusiasm
Benefits
  • 26 days paid leave (plus bank holidays)
  • Annual bonus scheme
  • 2 x Life Days
  • 4 x Salary of Life Insurance
  • Pension: we’ll match your contribution up to 8.5%
  • Single Private Health Cover
  • £500 Wellness Allowance
  • Income Protection
  • Enhanced parental leave (maternity and paternity)
  • Eye Care, Dental and Cycle To Work schemes

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
PR experiencemedia experiencejournalism experiencewriting skillsdata analyticsstorytelling abilitymedia coverage experiencecommunication skillsdigital-first approachpress cuttings management
Soft skills
positive mindsetproactive attitudecreative thinkingability to work under pressurestrong organisational skillsattention to detailenthusiasmrelationship buildingstrategic thinkingquick response capability