Social Media Content Specialist
AllTrails
full-time
Posted on:
Location Type: Hybrid
Location: 🇺🇸 United States
Visit company websiteSalary
💰 $100,000 - $120,000 per year
Job Level
Junior
About the role
- Concepting, creating, and editing platform-native social content, with a primary focus on Instagram and TikTok
- Developing and executing the social content calendar, ensuring timely, on-brand, and culturally relevant publishing
- Spotting, adapting, and experimenting with trends, formats, and cultural moments in ways that feel natural to AllTrails
- Writing clear, engaging captions and short-form copy that sounds human, inviting, and unmistakably on-brand
- Collaborating closely with designers, marketers, and cross-functional partners to bring campaigns, launches, and key moments to life
- Incorporating UGC and community insights into content in partnership with the Community Manager
- Tracking content performance to understand what resonates, and using those insights to continually evolve our social approach
Requirements
- 1–3 years of experience creating content for social media platforms
- Chronically online in the best way — you know what’s trending, what’s tired, and what’s worth jumping into
- Overflowing with ideas for telling AllTrails-relevant stories through social
- Strong understanding of short-form video and platform-native storytelling
- Detail-oriented, organized, and comfortable moving quickly in a fast-paced environment
- Collaborative, curious, and eager to learn and grow
- Passionate about social media, digital culture, and the outdoors
- You enjoy experimenting, learning from what works (and what doesn’t), and doing it all with a sense of humor
Benefits
- Competitive and equitable compensation, including ownership through equity and performance-based bonuses.
- Comprehensive health, dental, and vision coverage to support your physical and mental well-being.
- Unlimited PTO and flexible parental leave policies that prioritize your life outside of work.
- Remote work stipend to help you design a comfortable and productive home office.
- Annual continuing education budget to invest in your long-term professional growth and skills.
- Exclusive discounts on our subscriptions and merchandise for you and your friends & family.
- An authentic investment in you as a human being and a professional—we value your identity as much as your output.
- Trail Days: One dedicated day per month to get outside, use our services, and provide feedback to help us build a better product together.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
social media content creationshort-form video productioncopywritingcontent calendar developmenttrend analysisUGC incorporationcontent performance tracking
Soft skills
detail-orientedorganizedcollaborativecuriouseager to learnfast-paced adaptabilitycreativitysense of humor