Allstate Northern Ireland

Intern, User Experience Content Design

Allstate Northern Ireland

internship

Posted on:

Location Type: Hybrid

Location: Toronto • Canada

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Job Level

Entry Level

About the role

  • Develop user-interface copy and content strategy from a digital experience perspective, with emphasis on usability, accessibility, and effectiveness.
  • Work closely with various teams, including UX designers, Product Managers, Software Engineers, and more.
  • Create compelling, frictionless content experiences that build loyalty and drive business impact.
  • Creating content strategy and UX copy for specific features or initiatives.
  • Helping to develop user tests focusing on microcopy effectiveness.
  • Running competitive analyses to identify industry terms or familiar terms related to specific projects.
  • Auditing workflows and customer communications for terminology and content patterns.
  • Experimenting with new tools and technologies (including AI).

Requirements

  • Must be currently enrolled in a full-time, degree seeking program with an expected graduation date in 2027.
  • Examples of being an excellent writer: succinct, clear, and engaging, with an interest in the intersection of language and user experience.
  • An understanding of how content, tone, and voice affect the usability of a product, app, landing page, and website.
  • Knowledge of customer journeys and experience identifying opportunities for content touch points.
  • Experience with Figma and/or other current design tools.
  • Examples of work that demonstrate integration of copy and design, copywriting, and content strategy.
  • Hands-on knowledge of qualitative or quantitative research and analysis.
Benefits
  • All internships are paid.
  • Contribute to meaningful projects.
  • Be mentored by industry leaders.
  • Participate in tech talks and other activities designed to support your personal and professional development.
  • Flexible Workplace approach, which is designed to meet the needs of our business while providing flexibility in support of office, remote and hybrid work preferences.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content strategyUX copymicrocopy effectivenessqualitative researchquantitative researchcompetitive analysisusabilityaccessibility
Soft Skills
excellent writingclear communicationengaging content creationcollaborationattention to detail