AllStar Home Services, LLC

Lead Generation

• Build and scale a multi-market canvassing and field marketing program from the ground up
• Create the playbook for recruiting, onboarding, training, managing, and retaining canvassers and field leaders
• Hire, train, coach, and develop canvassing leaders and field marketing team members
• Launch canvassing teams in new and existing markets
• Set clear expectations for activity, lead quality, appointment generation, communication, and accountability
• Develop field scripts, training materials, neighborhood canvassing strategies, and performance standards
• Manage the day-to-day operations of the canvassing program, including territory planning, scheduling, field coverage, reporting, and follow-up
• Track key performance metrics such as doors knocked, conversations, leads generated, appointments set, show rates, close rates, lead quality, and team productivity
• Partner with sales leadership to ensure canvassing efforts are creating qualified opportunities for the sales team
• Identify what is working, fix what is not, and continuously improve the program as markets grow
• Build a strong field culture rooted in energy, accountability, professionalism, and results
• Represent Vault Roofing professionally in the field and help ensure every canvasser does the same

Field Marketing Manager – Canvassing, Lead Generation