Field Marketing Manager – Canvassing, Lead Generation

AllStar Home Services, LLC

Field Marketing Manager building and scaling canvassing and lead generation programs across various markets. Seeking a leader with significant field marketing experience to shape the program.

Posted 7/14/2026full-timeBoston • Massachusetts • 🇺🇸 United StatesSenior💰 $65,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in building and scaling canvassing and field marketing programs, with a strong focus on recruiting, training, and managing high-performing teams. Proficient in analyzing performance metrics to drive continuous improvement and ensure accountability in field operations.

Highest-signal resume keywords

Field Marketing ExperienceTeam LeadershipCanvassing OperationsPerformance Data AnalysisRecruiting and Training

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Lead GenerationAppointment SettingTerritory PlanningPerformance Metrics TrackingProgram Development

Soft Skills

Excellent CommunicationMentoringMotivating Team MembersProblem SolvingAccountability

Certifications & Qualifications

Valid Driver’s License

Industry Keywords

Home ServicesRoofingSolarExterior RemodelingDirect-to-Consumer Marketing

Tech Stack

Tools & technologies

Vault

About the role

Key responsibilities & impact

Build and scale a multi-market canvassing and field marketing program from the ground up
Create the playbook for recruiting, onboarding, training, managing, and retaining canvassers and field leaders
Hire, train, coach, and develop canvassing leaders and field marketing team members
Launch canvassing teams in new and existing markets
Set clear expectations for activity, lead quality, appointment generation, communication, and accountability
Develop field scripts, training materials, neighborhood canvassing strategies, and performance standards
Manage the day-to-day operations of the canvassing program, including territory planning, scheduling, field coverage, reporting, and follow-up
Track key performance metrics such as doors knocked, conversations, leads generated, appointments set, show rates, close rates, lead quality, and team productivity
Partner with sales leadership to ensure canvassing efforts are creating qualified opportunities for the sales team
Identify what is working, fix what is not, and continuously improve the program as markets grow
Build a strong field culture rooted in energy, accountability, professionalism, and results
Represent Vault Roofing professionally in the field and help ensure every canvasser does the same

Requirements

What you’ll need

5–10+ years of experience in field marketing, canvassing, door-to-door sales, lead generation, outside sales, or direct-to-consumer marketing
Prior management experience leading field-based teams
Experience building a team, program, territory, or location from scratch strongly preferred
Strong understanding of canvassing operations, field accountability, appointment setting, and lead generation
Ability to hire, train, mentor, motivate, and retain high-performing team members
Comfortable working in a fast-paced, growth-focused environment with evolving priorities
Strong operational mindset with the ability to create structure, process, reporting, and accountability
Confident analyzing performance data and using it to improve results
Excellent communication skills with the ability to work across marketing, sales, recruiting, and local market leadership
Willing and able to travel regularly to support market launches, field training, and team performance
Valid driver’s license and reliable transportation
Home services, roofing, solar, exterior remodeling, pest control, security, telecom, or similar industry experience is strongly preferred, but not required.

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account AllStar Home Services, LLC Website LinkedIn All Job Openings 1 - 10 employees Founded 2019 👥 B2C 🤝 B2B B2C
B2B AllStar Home Services, LLC is a residential and commercial exterior remodeling company that provides comprehensive home-improvement services, specializing in roofing, siding, windows, doors, gutters, soffit/fascia, and attic insulation. The company handles roof inspections, repairs, replacements, metal and shingle roofs, storm-damage and insurance claims, commercial and multi-family projects, maintenance programs, and offers strong warranties and flexible financing. It serves Chicagoland and Northwest Indiana communities and emphasizes quality materials, skilled installation, and customer satisfaction. Field Marketing Manager – Canvassing, Lead Generation Job not on LinkedIn 🔥 1 minute ago 🏢🏡 Boston – Hybrid 💵 $65k - $130k / year ⏰ Full Time 🟠 Senior 🎣 Lead Generation Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Build and scale a multi-market canvassing and field marketing program from the ground up
Create the playbook for recruiting, onboarding, training, managing, and retaining canvassers and field leaders
Hire, train, coach, and develop canvassing leaders and field marketing team members
Launch canvassing teams in new and existing markets
Set clear expectations for activity, lead quality, appointment generation, communication, and accountability
Develop field scripts, training materials, neighborhood canvassing strategies, and performance standards
Manage the day-to-day operations of the canvassing program, including territory planning, scheduling, field coverage, reporting, and follow-up
Track key performance metrics such as doors knocked, conversations, leads generated, appointments set, show rates, close rates, lead quality, and team productivity
Partner with sales leadership to ensure canvassing efforts are creating qualified opportunities for the sales team
Identify what is working, fix what is not, and continuously improve the program as markets grow
Build a strong field culture rooted in energy, accountability, professionalism, and results
Represent Vault Roofing professionally in the field and help ensure every canvasser does the same 🎯 Requirements
5–10+ years of experience in field marketing, canvassing, door-to-door sales, lead generation, outside sales, or direct-to-consumer marketing
Prior management experience leading field-based teams
Experience building a team, program, territory, or location from scratch strongly preferred
Strong understanding of canvassing operations, field accountability, appointment setting, and lead generation
Ability to hire, train, mentor, motivate, and retain high-performing team members
Comfortable working in a fast-paced, growth-focused environment with evolving priorities
Strong operational mindset with the ability to create structure, process, reporting, and accountability
Confident analyzing performance data and using it to improve results
Excellent communication skills with the ability to work across marketing, sales, recruiting, and local market leadership
Willing and able to travel regularly to support market launches, field training, and team performance
Valid driver’s license and reliable transportation
Home services, roofing, solar, exterior remodeling, pest control, security, telecom, or similar industry experience is strongly preferred, but not required. Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Find jobs using your resume Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs