AllSpice.io

Product Marketing Lead

AllSpice.io

full-time

Posted on:

Origin:  • 🇺🇸 United States

Visit company website
✨ AI Apply
Manual Apply

Job Level

Senior

About the role

  • Help shape the future of hardware development; AllSpice transforms hardware workflows with AI and modern software practices.
  • Define and own product positioning and messaging to establish a clear, differentiated market voice.
  • Shape product direction by driving user research and distilling insights into actionable strategies.
  • Stay up-to-date on competitive landscape and industry trends to guide messaging and campaign ideas.
  • Lead content strategy, delivering high-quality assets across written, visual, and video formats that elevate brand authority.
  • Influence roadmap decisions by partnering with Product to align market needs with company priorities.
  • Translate product capabilities into compelling value propositions that resonate with prospects and customers.
  • Own launch narratives, driving internal and external messaging, website copy, and sales collateral.
  • Partner with GTM teams to deliver impactful launch assets including demos, release blogs, videos, and technical guides.
  • Create sales enablement materials and lead training sessions to help GTM teams pitch new products effectively.
  • Continuously optimize messaging and collateral; create ongoing content including product newsletters, customer case studies, and conference presentations.
  • Establish thought leadership by shaping the industry conversation and amplifying AllSpice’s unique point of view.

Requirements

  • 5+ years in product marketing in startup or high-growth environment.
  • Technical background in hardware, electronics engineering or related field.
  • Experience with B2B enterprise, developer-centric products, marketing to technical buyers.
  • Proven ownership across strategy, launch, and adoption lifecycle.
  • Excellent written and verbal communication, including storytelling, positioning, and collateral creation.
  • Strong track record of publishing technical content that resonates with engineers.
  • Ability to translate technical capabilities into clear business value
  • Curiosity to learn, create, and propose new ideas.
  • Metrics-driven mindset with comfort defining and measuring success criteria.
  • Entrepreneurial spirit with the ability to thrive in ambiguity and take full accountability.
  • Deep familiarity with the industry’s workflows and pain points around development cycles, PCB/schematic design, and the challenges faced by hardware companies.
  • Experience using tools such as Allegro, OrCAD, Altium, KiCad, or similar ECAD tools.
  • Familiarity with Git workflows, commands, and clients, with experience using GitHub, GitLab, Bitbucket, or similar platforms.