Allient

Business Development Rep

• Develop Go-To-Market (GTM) strategy plan and manage execution across direct, non-direct, and cross organizational teams.
• Business management will include annual revenue plan, revenue (walk) of strategic GTM plans for growth, and revenue forecasting.
• Based on the GTM strategy formed in collaboration with internal stakeholders, define the products needed and develop a roadmap in 90 days.
• Define and execute Allient Watertown’s product roadmap and marketing strategy.
• Lead cross-functional teams to develop and launch new products.
• Ensure alignment with Allient’s domestic strategy while supporting global growth.
• Oversee the entire product lifecycle from concept to market launch.
• Collaborate with R&D, engineering, and sales to define product specifications and features.
• Lead market research and competitive analysis to identify trends and growth opportunities.
• Develop business cases and ROI analyses for new product initiatives.
• Create and execute integrated marketing campaigns across multiple channels.
• Develop compelling product messaging, positioning, and value propositions.
• Lead brand management and ensure consistent representation across all platforms.
• Manage Allient Watertown’s online presence, content creation, and trade show participation.
• Collaborate with sales teams to create marketing materials, training programs, and sales tools.
• Collaborate with Program Management/Operations/Manufacturing/Supply Chain and Intracompany Business Units to ensure products meet financial/profitability targets.
• Define key performance indicators (KPIs) and track marketing and product performance.
• Lead and directly contribute to opportunity development with the sales engineering team.
• Use a sales engineering approach to gain customers by providing expert level product and application knowledge.
• Be a partner in the customer’s project success.
• Lead and support the customer in the initial engineering (ie component and system sizing) and then testing of products or demo systems.
• Work with customers to define product, application, and/or system into performance and functional specifications to guide the customers and internal teams.
• Internally provide a technical and commercial plan to win projects which can include business cases for investments in development.
• For system level solutions, work with internal engineering team to develop customer proposals to meet specifications, define scope of work, define factory acceptance testing, and quote engineering services.
• Identify, prospect, and pursue new business opportunities within OEMs, Aftermarket and other Integrators across target market segments.
• Develop and execute strategic plans to grow revenue and meet profit objectives.
• Build and nurture strong client relationships by understanding their specific challenges and providing tailored solutions.
• Collaborate with engineering teams to design and propose custom solutions incorporating Allient products and other technologies as needed.
• Conduct cold and warm calls, lead generation, and follow-ups to convert leads and opportunities into secured projects.
• Prepare proposals, quotations, and bid packages in alignment with client requirements and project scope.
• Utilize CRM tools (e.g., MS Dynamics) to track leads, opportunities, and pipeline status.
• Monitor industry trends, competitive landscape, and emerging technologies to identify new opportunities.
• Partner with internal teams to ensure seamless handoff of projects post-award for successful execution.
• Provide regular updates to senior management on business development activities and results.

Business Development Manager