
Sponsorship Analyst
Allied Global Marketing
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • United States
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Salary
💰 $65,000 - $75,000 per year
Job Level
Tech Stack
About the role
- Assist with day-to-day management of internal research requests emanating from both brand marketing and partnership development (commercial) teams, respectively
- Provide data-oriented client support for both brand and property clients related to questions of sponsorship strategy, deal/asset valuation, and marketing performance measurement
- Leverage data to generate industry and fan insights related to existing client endeavors as well as prospective clients (new business pitches, RFP responses, etc.)
- Provide general communications and administrative support related to Allied Sports analytics services, particularly w/r/t internal research request pipeline management
- Learn and utilize Allied Sports research toolkit including subscription-based services related to consumer demographics/behaviors, business intelligence, industry news aggregators, and media measurement
- Manage relationships with existing and potential research vendors as part of the on-going development of our Allied Sports research toolkit, or for ad hoc client projects
- Assist with presentations/decks, development of client-facing materials, and research-related storytelling including data visualization
- Interface directly with brand and property clients when/where data/research support is needed
Requirements
- Minimum 0–2 years of experience in sports marketing analytics, sponsorship measurement, or related roles within an agency, brand, property, talent, or research environment
- Understanding of basic principles of data organization, manipulation, and cleaning (constructing data frames/tables, variables vs observations, sorting and labeling, statistical analysis)
- Some agency experience or equivalent academic understanding of sports, sports marketing, sponsorships/partnerships, event marketing, valuation, and ROI measurement
- Ability to think analytically, grasp data concepts/ trends, and articulate data stories in layman’s terms (i.e. data storytelling)
- Ability to problem-solve independently and in groups
- Excellent time management, written, and oral communication skills
- Proficient in Microsoft suite, particularly Microsoft Excel
- Preference for experience with data analysis tools like R/R Studio, Python, syndicated consumer research services like YouGov, Simmons, GWI, or custom survey/ polling work (questionnaire development, fielding, data crosstabulation, etc.)
Benefits
- Vision
- Medical
- Dental
- Commuter Benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
sports marketing analyticssponsorship measurementdata organizationdata manipulationdata cleaningstatistical analysisdata storytellingdata visualizationdata analysisquestionnaire development
Soft Skills
analytical thinkingproblem-solvingtime managementwritten communicationoral communicationarticulating data storiesindependent workteam collaboration