Alliance Solutions Group, LLC

Events

• Develop and execute Alliance’s annual event marketing strategy aligned with company growth objectives, target industries, and revenue goals.
• Identify, evaluate, and recommend event opportunities that support lead generation, brand awareness, and market expansion.
• Plan and manage Alliance’s participation in: Conferences and trade shows, Lunch & Learn programs, Webinars and virtual events, Partner-sponsored events, Client networking events, Regional and national industry association events.
• Build annual event calendars and marketing plans that support strategic business priorities.
• Ensure event initiatives align with sales and marketing pipeline goals.
• Research industry associations, organizations, and events to identify high-value opportunities for Alliance participation.
• Evaluate sponsorship opportunities and event participation based on: Target audience alignment, Attendance demographics, Ideal customer profile fit, Market potential, Competitor participation, Revenue opportunity.
• Analyze market trends and recommend event investments that maximize business impact.
• Manage event marketing budgets and ensure spending aligns with approved plans.
• Track and monitor event performance against established goals and budget expectations.
• Manage all event logistics from planning through post-event follow-up, including: Venue coordination, Vendor management, Sponsorship fulfillment, Registration management, Event timelines and project plans, Marketing materials and promotional assets, Swag and event collateral, On-site event execution.
• Coordinate webinar and virtual event logistics, platforms, and attendee experiences.
• Partner closely with Sales, Partnerships, Leadership, and Marketing teams to maximize event success.

Event Marketing Manager