Event Marketing Manager

Alliance Solutions Group, LLC

Event Marketing Manager responsible for planning and executing event marketing strategies for Alliance Solutions Group. Drive brand awareness and lead generation through diverse events and sponsorships.

Posted 6/12/2026full-timeRemote • 🇺🇸 United StatesJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

Develop and execute Alliance’s annual event marketing strategy aligned with company growth objectives, target industries, and revenue goals.
Identify, evaluate, and recommend event opportunities that support lead generation, brand awareness, and market expansion.
Plan and manage Alliance’s participation in: Conferences and trade shows, Lunch & Learn programs, Webinars and virtual events, Partner-sponsored events, Client networking events, Regional and national industry association events.
Build annual event calendars and marketing plans that support strategic business priorities.
Ensure event initiatives align with sales and marketing pipeline goals.
Research industry associations, organizations, and events to identify high-value opportunities for Alliance participation.
Evaluate sponsorship opportunities and event participation based on: Target audience alignment, Attendance demographics, Ideal customer profile fit, Market potential, Competitor participation, Revenue opportunity.
Analyze market trends and recommend event investments that maximize business impact.
Manage event marketing budgets and ensure spending aligns with approved plans.
Track and monitor event performance against established goals and budget expectations.
Manage all event logistics from planning through post-event follow-up, including: Venue coordination, Vendor management, Sponsorship fulfillment, Registration management, Event timelines and project plans, Marketing materials and promotional assets, Swag and event collateral, On-site event execution.
Coordinate webinar and virtual event logistics, platforms, and attendee experiences.
Partner closely with Sales, Partnerships, Leadership, and Marketing teams to maximize event success.

Requirements

What you’ll need

2+ years of experience in event marketing, Sales, field marketing, demand generation, or event management.
Experience managing conferences, trade shows, webinars, and corporate events.
Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously.
Experience working cross-functionally with Sales and Marketing teams.
Strong analytical skills and ability to measure and communicate marketing impact.
Excellent written, verbal, and interpersonal communication skills.
Proficiency with CRM and marketing automation platforms preferred.

Benefits

Comp & perks

Competitive compensation plan (base + bonus)
Medical, Dental, Vision coverage offered
Supplemental insurance options available
401K Safe Harbor Match
Paid Military Leave
Paid parental Leave
Generous personal time off policy
12 company paid holidays
Annual company offsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

event marketinglead generationbudget managementproject managementmarket analysissponsorship evaluationevent logisticsperformance trackingmarketing strategycross-functional collaboration

Soft Skills

organizational skillsanalytical skillscommunication skillsinterpersonal skillsstrategic thinkingtime managementteam collaborationproblem-solvingattention to detailadaptability