Senior Product Strategist, SEO/GEO
Willowtree, LLC
Content Writer – SEO, AI Search
Allego
full-time
Posted on:
Location Type: Hybrid
Location: Waltham • Massachusetts • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Produce a steady volume of high-quality, search-optimized content (blog posts, guides, landing pages, thought leadership)
- Create high-quality, persona-driven content balancing readability for humans with optimization for SEO, GEO, AEO
- Perform keyword research and gap analysis using tools like Moz, SEMrush, Ahrefs, and Google Search Console
- Optimize content for Google, ChatGPT, and other AI-driven search engines, staying current with algorithms and best practices
- Collaborate with product marketing, demand gen, and design teams to align content with campaigns and buyer journeys
- Track, analyze, and report on content performance and make data-driven recommendations for improvement
- Report to the Director of Web Strategy and Development
Requirements
- 3–5 years of experience in content writing, SEO, or digital marketing, ideally in a B2B or SaaS environment
- Proven ability to increase search visibility and drive qualified inbound leads through content
- Exceptional writing and editing skills — capable of turning complex topics into clear, engaging, and actionable content
- Solid experience with keyword research, content optimization, and performance analysis
- Familiarity with GEO (Generative Engine Optimization) and AEO (AI Engine Optimization) best practices
- Comfortable working cross-functionally with marketing, product, and web teams in a fast-paced, growth-oriented environment
- Passionate about content, storytelling, and elevating brand authority through thought leadership
- (Bonus) Experience with enterprise SEO tools such as SEOClarity, Moz, Ahrefs, or SEMrush
- (Bonus) Working knowledge of Google Search Console, Google Analytics, and AI-driven platforms like ChatGPT for content discovery
Benefits
- Health Insurance
- Unlimited PTO
- 401K match
- Wellness programs
- Flexible schedule
- Full-time new hires are eligible for most benefits on the first day of employment
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
content writingSEOdigital marketingkeyword researchcontent optimizationperformance analysissearch visibilityinbound leadsGEOAEO
Soft skills
writing skillsediting skillscollaborationdata-driven recommendationsstorytellingcross-functional teamworkadaptabilitycommunication